Retail Marketing Manager
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 6+ years media agency management experience
- End-to-end marketing campaign management
- Develop and execute channel marketing plans
- Go-to-market strategy planning and execution
- Track retail strategy effectiveness
- Build channel experience/digital education
- Experience with third-party retailers or carriers
- Strong business acumen
- Understanding of smartphone sales industry
- Proven analytical expertise
2 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in media agency management including working with budgets.
- Experience in managing end to end marketing campaigns.
Preferred qualifications:
- Experience working with third-party retailers or carriers.
- Strong business acumen and experience in building go-to-market strategy, planning and execution across online and traditional retail channels while managing large channel marketing budgets.
- Understanding of and experience in the smartphone sales industry.
- Passionate leader and communicator, with a demonstrated talent for building strong collaborative partnerships with product partners and other cross-functional teams.
- Proven analytical expertise in applied to product development and marketing.
About the job
As part of the Retail Marketing team, you will join a team of retail specialists, creatives, experience designers, producers, product marketers, go-to-market strategists and brand managers whose mission it is to fundamentally change how people shop. Guiding your team's search for how to bring innovation and fresh thinking to retail environments is the question: "What if Google was a place?". You may be responsible for managing retail executions, both online and offline, for Google products such as Pixel, Google Home, Google wearables and more. Regularly, you provide guidance to retail partners on how to best bring Google ecosystems to life in retail environments.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop channel marketing plans with retail and carrier partners and execute campaigns to drive sales of Pixel devices, including always-on retail training programs, point-of-sale marketing, and other customer facing experience.
- Plan and execute go-to-market strategies for new product (and feature) launches.
- Develop methods to track effectiveness of retail strategy through measurement and customer research.
- Establish and build channel experience/digital education as a key pillar for retail, own and drive user education metrics and grow local capabilities and tools in partnership with global, regional, and cross-functional stakeholders.
- Be the key point of contact for partner marketing across expansion markets to internal Marketing teams and cross-functional stakeholders.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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