Search Ads Product Operation

1 Month ago • 3 Years + • Monetization

About the job

Job Description

The Search Ads Product Operations role at ByteDance involves optimizing search algorithms within search ads. The team works to evaluate and improve search ad performance, conduct thorough evaluations and investigations, manage labeling projects, and drive revenue growth while maintaining a high-quality user experience. This role requires an individual who is adept at problem-solving, has strong analytical skills, and is familiar with the search engine industry and social media platforms.
Must have:
  • Bachelor's degree or higher
  • 3+ years of work experience in product operation within the IT industry
  • Fluency in English
  • Project management and quality management experience
  • Strong understanding of quality, efficiency, and cost management principles
Good to have:
  • Secondary language (e.g., ID/TH/VN)
  • Experience collaborating with labeling vendors
  • Excellent problem-solving skills
  • Strong communication and presentation skills
  • Strong analytical skills
  • Thorough understanding of search engines
  • Familiarity with TikTok or similar social media platforms
  • Flexible, adaptable, proactive, and self-motivated
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Responsibilities
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imagination thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us. About the Team Our Trust & Safety team's commitment is to keep our online community safe. We work hard to make sure the platform is protected and able to provide the best experience for all of our users. The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis. Responsibilities 1. Keep up to date with the latest trends and best practices in the search ads business and the search engine industry. 2. Collaborate with stakeholders such as PM and RD teams to understand requirements and drive improvements and optimization of key product and delivery metrics. 3. Develop and implement proactive operational plans and coordinate internal and external resources to ensure efficient implementation and achievement of business goals. 4. Establish and enforce guidelines or SOPs based on business requirements and manage the execution of search ads projects to ensure quality and effectiveness. 5. Identify and resolve problems that occur during project execution using data-driven insights and creative solutions. 6. Cooperate with labeling vendors to ensure alignment with overall delivery standards. 7. Report, analyze, and provide insights to optimize our operational process. 8. Any additional responsibilities that are not specifically listed above.
Qualifications
Minimum Qualifications - Bachelor's degree or higher. - Minimum of 3 years of work experience in product operation within the IT industry. - Fluency in English is required; a secondary language is a plus (eg. ID/TH/VN etc.) - Project management and quality management experience. Experience collaborating with labeling vendors is preferred. - Strong understanding of quality, efficiency, and cost management principles. Preferred Qualifications - Excellent problem-solving skills and the ability to think critically. - Strong communication and presentation skills and work effectively with cross-functional teams and stakeholders. - Strong analytical skills with a proven ability to utilize data for decision-making and driving improvements. - Thorough understanding of search engines and familiarity with TikTok or similar social media platforms. - Flexible, adaptable, proactive, and self-motivated and perform well in a highly dynamic, rapidly changing environment. D&I ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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