Senior ASO and ASA Manager

Product Madness has an exciting opportunity for an ASO & ASA Manager (Mid - Senior Level)  to join our Growth Team and drive App Store Optimization (ASO) and Apple Search Ads (ASA) strategies for some of our top-performing apps across global markets. 

Reporting to the Head of Organic Growth, you will be responsible for developing and executing App Store Optimisation and Apple Search Ads strategies to maximize app visibility, conversion rates, and user acquisition efficiency. 

You will collaborate closely with cross-functional teams, including User Acquisition, Product Marketing, and Creative, to align app store strategies with broader marketing initiatives. Your insights and expertise will help shape data-driven decisions, ensuring our games stay competitive in a fast-evolving mobile landscape.

What You'll Do

Day to Day

• Develop and execute ASO strategies to ensure our games rank highly in search results and maximize visibility across Apple Store and Google Play

• Build and optimize Apple Search Ads (ASA) to improve campaign performance, targeting, and cost efficiency.

• Plan and follow-up on traffic - and other marketing initiatives

• Work with external agencies and internal stakeholders to gain insights and identify areas for improvement

• Provide guidelines and recommendations to other stakeholders on how to maximise discoverability and improve conversion rate based on analytics

What We're Looking For

Technical Skills

• Experience with ASO 

• Excellent analytical and presentation skills

• A good understanding of the mobile gaming market

• Proficiency in additional language – strong advantage

• Experience working with ASA 

• Be able to influence development and marketing teams

Behaviours

• Ability to learn

• Problem solving 

• Communication 

• Being curious 

• Stakeholder management

• Ability to work under your own initiative

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. 

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Our Values

• People First

  We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.

• MAD for More

  Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.

• Champion Together
  We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.

• Globally Inclusive

  We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.

• Customer Focused

  We always think from the customer's perspective - be it players or internal customers.

  Improving their experience and joy is what drives us. Every client's success is our big win!

Travel Expectations

None