Senior Fiat Growth Strategist – Growth & Local Activation (Crypto Native)
Job Summary
Job Description
Binance, a global blockchain ecosystem leader, seeks a senior growth expert for its Fiat team to drive user growth for fiat on/off-ramp products. This role focuses on optimizing the entire growth funnel, from channel strategy to localized execution, to increase user penetration and product exposure. Responsibilities include developing and executing growth strategies for fiat on/off-ramp products, designing localized market-specific growth playbooks, leading multi-channel user acquisition campaigns (SEO/SEM, social media, offline, referrals), and monitoring conversion funnels for optimization. Collaboration with Product, BD, and Payments teams is essential for integrating local payment methods. The ideal candidate has a proven track record in performance-driven user acquisition, 5+ years of regional growth/marketing experience, a deep understanding of fiat payment systems, strong analytical skills, and fluency in English.
Must have:
- 5+ years of experience in regional growth or marketing operations
- Deep understanding of fiat payment systems and exchange mechanics
- Strong cross-functional collaboration skills
- Fluency in English
- Sharp, fast-thinking mind and ability to deliver under pressure
- Strong analytical skills and market insight
- Proven track record in performance-driven user acquisition
Good to have:
- Experience in Crypto or FinTech leading regional user growth
- Track record of launching and scaling products in high-potential markets
Perks:
- Shape the future with the world's leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization
- Tackle unique, fast-paced projects with autonomy
- Opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement
4 skills required
Job Details
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About the Role
We are looking for a highly hands-on and execution-driven senior growth expert to join our Fiat team. In this role, you will focus on driving fiat on/off-ramp user growth across global markets by optimizing the entire growth funnel—from channel strategy to localized execution. Your goal is to increase user penetration and maximize product exposure for fiat-related offerings.
Responsibilities
- Develop and execute growth strategies for fiat on/off-ramp products, including P2P, fiat channels, local agent networks, and KOL/KOC partnerships
- Design and localize market-specific growth playbooks tailored to regional user behavior
- Lead multi-channel user acquisition campaigns across SEO/SEM, social media, offline activations, referral/rebate programs, and more
- Monitor the full conversion funnel and user behavior data to identify drop-offs and drive continuous optimization
- Collaborate closely with Product, BD, and Payments teams to support integration of local payment methods (e.g., mobile wallets, bank transfers)
Qualifications
- Proven track record in performance-driven user acquisition, especially rebate or volume-based growth models
- 5+ years of hands-on experience in regional growth or marketing operations, with multi-country execution exposure
- Deep understanding of fiat payment systems and exchange on/off-ramp mechanics
- Strong cross-functional collaboration skills; able to work with compliance, risk, and AML teams to identify and mitigate risks
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders
- Posses a sharp, fast-thinking mind and ability to deliver under pressure
- Strong analytical skills and market insight with a bias toward data-driven decisions
Nice to Have
- Experience in a Crypto or FinTech company leading regional user growth initiatives
- Track record of launching and scaling products in high potential markets
What You Bring to the Team
- Action-oriented with a flexible, execution-first mindset
- Comfortable working across diverse cultures and global time zones
- Able to balance data with instinct—telling the story behind the numbers in a practical way
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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About The Company
Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider with a product suite that includes the world's largest digital asset exchange and much more.
Trusted by over 200 millions of users worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
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