Head of Marketing, Lark APAC

About the Lark APAC Marketing Team: At Lark, our APAC (ex-China, ex-Japan) Marketing Team is a powerhouse of creativity, strategy, and innovation. This talented group is dedicated to elevating Lark’s brand, crafting compelling campaigns, and driving meaningful engagement across the region. From executing high-impact digital marketing initiatives to hosting standout events, we work closely with sales, partnerships, and growth teams to generate demand and bring Lark’s unique value to life. If you love collaborating with passionate marketers, thrive in a fast-paced environment, and want to make a real impact in the SaaS B2B space, we’d love to have you on board! About the Role: We’re looking for a strategic and hands-on marketing leader to drive our growth in APAC! As Head of Marketing, you’ll shape our brand, employ strategies to generate high-quality leads, and work closely with sales to fuel revenue growth. Leading a talented marketing team, you’ll craft and execute go-to-market (GTM) strategies that attract and retain customers in a fast-scaling B2B SaaS environment. This role is perfect for a dynamic leader who thrives on building high-performing teams, aligning marketing with business goals, and using data-driven insights to optimize impact. If you love fast-paced environments and are excited about making a real difference, we’d love to hear from you! Responsibilities: 1. Lead, Inspire, and Grow a High-Performing Marketing Team - Build, mentor, and develop a results-driven marketing team, fostering a culture of innovation, collaboration, and continuous improvement. - Set clear OKRs to drive team performance, ensuring alignment with overall business goals. - Champion professional development, equipping team members with the skills and knowledge to excel in a fast-scaling environment. 2. Drive GTM Strategies and Sales Alignment - Partner with sales leadership to design and execute demand generation campaigns that support pipeline growth and revenue targets. - Develop and implement sales enablement programs, equipping sales teams with the tools, content, and insights needed to accelerate deal cycles. - Leverage customer insights, market trends, and competitive intelligence to refine positioning and messaging for key segments. 3. Execute Multi-Channel Marketing and Brand Positioning - Oversee the execution of integrated marketing campaigns across digital, content, email, events, and social media channels. - Develop compelling brand narratives and communication strategies that enhance brand credibility and thought leadership in the SaaS collaboration space. - Establish and nurture relationships with industry influencers, media partners, and key stakeholders to elevate brand presence. 4. Optimize Performance with Data-Driven Insights - Define and track key marketing metrics, analyzing campaign performance to optimize marketing spend and maximize ROI. - Conduct ongoing market research and customer segmentation analysis to refine targeting and improve conversion rates. - Present insights and recommendations to executive leadership, ensuring data-driven decision-making for sustained business growth.

Minimum Qualifications: - Strategic & Growth-Oriented Marketer: You have a proven track record of scaling B2B SaaS marketing functions, particularly in a fast-paced startup or scale-up environment. You understand what it takes to build and execute high-impact marketing strategies that drive brand awareness, demand generation, and revenue growth across APAC. - Entrepreneurial & Hands-On Leader: You thrive in a dynamic environment and aren’t afraid to roll up your sleeves. Whether it’s launching a new campaign, optimizing marketing operations, or aligning cross-functional teams, you’re comfortable wearing multiple hats to drive results. - Deep Market Expertise in APAC: You bring a strong understanding of the APAC (ex-China, ex-Japan) market, including customer behavior, industry trends, and the competitive landscape. You know which industry events, partnerships, and channels will maximize impact and can shape go-to-market strategies accordingly. - Mission-Driven & Results-Oriented: You take ownership of your role, operate with a strategic mindset, and focus on delivering measurable impact. You’re passionate about driving growth, setting ambitious goals, and executing marketing initiatives that contribute to the company’s long-term success. Preferred Qualifications: - Innovative & Curious Thinker: You stay ahead of industry trends, experiment with new marketing approaches, and constantly bring fresh ideas to the table. You have a natural curiosity and a passion for learning, ensuring Lark remains at the forefront of the workplace collaboration landscape. - Exceptional Storyteller & Communicator: You have outstanding presentation skills and can craft compelling narratives that translate complex concepts into clear, engaging messaging. Whether addressing customers, internal teams, or stakeholders, you inspire action and build strong connections. #LI-MH8