Senior Manager of Paid Media

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list. 

Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands — including Bosch, Nestlé, Stance, TUMI, and Panasonic — rely on the company’s e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. With last year's revenue exceeding $1 Billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We need a Senior Manager of Paid Media to lead our TikTok advertising efforts, optimize campaign performance, and mentor offshore teams to drive exceptional ROI and audience engagement.

 This is a full-time role and will work a hybrid schedule based in Lehi, Utah.

Frequently Asked Questions

What is a day in the life of a Senior Manager of Paid Media?

• Lead and manage the execution of paid media campaigns for TikTok, overseeing a media budget and ensuring optimal performance and ROI.

• Serve as a subject matter expert and "player-coach," stepping in to provide strategic recommendations and pivots on high-stakes accounts to drive better results.

• Manage and mentor a growing team, including offshore staff in Serbia and India, ensuring seamless collaboration and performance tracking.

• Oversee the tracking and management of all paid media dollars, ensuring accurate allocation and oversight of campaign performance outside of influencer partnerships.

• Collaborate with offshore teams to quarterback campaign management, optimizing processes and ensuring smooth execution of media buys.

• Develop and implement strategies to improve media spend efficiency, driving continuous improvement in campaign outcomes and financial performance.

• Contribute to scaling the team, with the long-term goal of managing a team of 10 or more, primarily offshore, to support Pattern’s paid media initiatives.

What will I need to thrive in this role?

• Proven experience managing paid media campaigns, particularly on TikTok, with a track record of driving successful results.

• In-house agency experience with the ability to manage multiple brands and effectively switch between different accounts and strategies.

• Strong budget management skills, with experience overseeing substantial media spend and ensuring efficient use of funds.

• Hands-on experience working in a fast-paced, scrappy environment, particularly on TikTok, adapting to platform-specific nuances.

• Demonstrated ability to lead and collaborate with teams, including offshore teams, to ensure smooth execution of media strategies.

• Experience managing or collaborating with creative teams, with an understanding of generating creative assets and hooks that resonate with target audiences.

• Familiarity with TikTok Shop or similar e-commerce platforms is a plus, but not required.

What does high performance look like?

• Proactively identify and implement innovative strategies that significantly improve campaign performance and drive exceptional ROI on TikTok media spend.

• Foster a high-performing team culture by mentoring and developing offshore staff, resulting in increased collaboration, engagement, and campaign effectiveness.

• Consistently deliver creative and compelling content ideas that enhance audience engagement, driving both traffic and conversion rates beyond expectations.

What is my potential for career growth?

You will be introduced to expansive and accelerated opportunities for career growth. You will regularly meet with and have exposure to key stakeholders such as the Head of Accounts for TikTok Shop, Head of Accounts for Pattern Creators, Head of Client Operations, VP of Strategy and Operations, and the founder and CEO of Pattern Creators. This role has the potential to move into higher positions of leadership within the company, including the eventual opportunity to work as a key leader for all manner of client service teams at Pattern.

What does success look like in the first 30, 60, 90 days?

First 30 Days: 

In the first 30 days, success involves gaining a thorough understanding of the current paid media landscape, particularly on TikTok. The new hire should familiarize themselves with existing campaigns, budgets, and team dynamics while building relationships with offshore team members. They should start to identify immediate opportunities for quick wins and efficiency improvements while setting the foundation for collaborative workflows.

First 60 Days: 

By the end of 60 days, success is measured by the implementation of optimized campaign strategies that demonstrate early signs of improved performance. The Senior Manager should establish clear communication channels with the creative team, contributing to the development of engaging ad content. Additionally, they should begin mentoring team members, fostering a sense of accountability and creativity, and ensuring alignment on project goals and timelines.

First 90 Days: 

In the first 90 days, success entails showcasing measurable results from refined media campaigns, with tangible improvements in ROI and audience engagement. The Senior Manager should lead the team in generating innovative campaign ideas and strategies, demonstrating leadership and vision in driving media performance. Furthermore, they should establish best practices for campaign management and reporting, creating a robust framework for ongoing optimization and future growth within the TikTok platform.

What is the team like?

You will work with the other members of the creator marketing team and be supervised by the Head of Client Success. You will also be mentored by the VP of Creator Strategy and Operations and meet with them occasionally. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What’s the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with Pattern’s talent acquisition team

• Interview with Pattern Creators Head of Accounts (30 min)

• Video interview with VP of Strategy & Operations (30 min)

• Interview with VP of New and Emerging Channels (30 min)

• Interview with Head of Accounts - TikTok Shop (1 hour)

• Final interview with President of Pattern Creators (45 min)

• Professional reference checks

• Executive review

• Offer

How can I stand out as an applicant?

• Discuss professional accomplishments with specific data to quantify examples

• Provide insights on how you can add value and be the best addition to the team

• Focus on mentioning how you would be partner obsessed at Pattern

• Share experience on any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.