Senior Media Planner

Job Description:

The Senior Media Planner is to provide day-to-day focal point to the account. He/she is expected to have day-to-day responsibility for assigned accounts and is expected to have an understanding of the client’s overall business and marketing objectives. He/she is the steward of the integrated planning process and provides mid-level strategic recommendations to the senior media team and/or client. He/she is expected to have a strong working knowledge of media and research. He/she is expected to be an active participant on the business; consistently engaging and contributing ideas and insights that benefit our business/clients.
Requirements

• Media Planning and Execution:

• Aids in the creation of client media objectives and strategies.

• Creates and maintains media plan flowcharts and media buy authorizations based on clients’ various initiatives.

• Maintains media budgets or media spend summaries.

• Keep abreast of all invoice, billing and delivery issues; know when to escalate discrepancies to supervisors.

• Writes POVs as needed and evaluate media types / outlets.

• Compiles reports of competitive market/media information for each brand/category.

• Manage added value / merchandising components of media buys.

• Meet with media reps and coordinate with other Carat specialty units as required.

• Work with internal finance & client to proceed billing & related paperwork.

Client & Internal Relationships:

• Manage day-to-day client interaction.
• Manage expectations of clients and deliverables.
• Assist Manager in advising clients on best ways to integrate media into their advertising and marketing programs.
• Assist Manager in growing business opportunities within current clients.
• Keeps up with the latest trends in media.
• May be responsible for informing team/client of new opportunities or issues.
• Participates and leads, if appropriate, face to face client and vendor meetings.
• Builds positive relationships with internal and external teams and sets good example for assistant level.
• Assess problems and concerns in a systematic, logical and rational manner.
• Proactively resolve issues, know when to and to whom to escalate.
• Provide guidance to team members nurture/promote team environment.
• Assist in the training of junior team members.
• May be responsible for working with Manager to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budge.
• May be responsible for constructing and delivering accurate, honest and timely performance management documents.
• Capable of managing multiple deliverables and ability to seamlessly transition among them.

Communications Skills:

• Expresses oneself clearly and concisely in oral communications.
• Writes in a clear, compelling and concise manner.
• Organizes ideas and information logically and sequentially.
• Assists in the development of media presentations and tactical POVs, as needed.
• Develop client reports that are clear, compelling and persuasive.
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Qualifications:

• University graduate.

• Minimum 2 years of integrated media planning/ buying experience.

• Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum.
• Strong analytical skills, ability to relate results to client business objectives.
• Balanced ability to perform analytically and creatively.
• Media vendor negotiation experience.
• Well organized multi-tasker able to work independently.
• Good English and interpersonal communication, secondary language skills a plus.
• Good Team player.
• Detail-minded and able to work under pressure.
• Ability to work with numbers.
• Good PC skills, especially excel and PowerPoint.

The ideal planner should be well versed in the following tools:

• Google Ad Words.
• Facebook Power Editor.
• Double-click Tag Manager.
• Google Analytics.

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