Senior Search Executive

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

SUMMARY

The Search & Social Senior Executive serves as the key person to manage search engine optimization and paid search campaigns along with Social Media campaign. He/ she will effectively manage the paid search & Social budget and as well as managing all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

ESSENTIAL DUTIES & RESPONSIBILITIES

·       Executing test, collecting data and analyzing data, identifying trends and insights in order to achieve maximum paid search and campaigns.

·       Tracking, reporting and analyzing website, pay-per-click (PPC), website analytics initiatives and campaigns.

·       Optimize copy and landing pages for paid search engine marketing campaigns.

·       Perform on-going paid keyword discovery, expansion and optimization.

·       Research and compile competitor analysis.

·       Regularly perform audit site and product pages to ensure technical specifications are in line with an optimized SEM strategy.

·       Manage agency relationships and collaborate with other vendor partners.

·       Document best practices and build awareness of digital marketing capabilities within the organization - share learnings quarterly via monthly executive updates, and internal digital marketing blog.

·       Min. 2 years of experience as Search Engine Marketing Specialist or similar role

·       Proven track record in maximizing SEM’s ROI

·       Experience web analytics, marketing, and business development is a plus point

·       Experience with A/B testing and other testing metrics

·       Ability to analyze data and provide evidence-based recommendations

·       Sense of ownership and pride in your performance and its impact on company’s success

·       Critical thinker and problem-solving skills

·       Team player

·       Good time-management skills

·       Great interpersonal and communication skills