Senior Packaging Designer

2 Months ago • 4 Years + • Graphic Design

Job Summary

Job Description

Mattel seeks a Senior Packaging Designer to create innovative and trend-forward packaging and digital assets for iconic brands like Barbie and Hot Wheels. Responsibilities include researching market trends, ideating package designs, collaborating with marketing and brand teams, art directing internal and external resources, and ensuring design integrity through production. The ideal candidate possesses 4+ years of design experience, proficiency in Adobe Creative Suite and 3D software (Adobe Dimension preferred), and a passion for creating impactful brand statements. The role involves working within a global team, managing multiple projects, and meeting deadlines.
Must have:
  • 4+ years design experience
  • Proficiency in Adobe Suite
  • 3D software knowledge (Adobe Dimension preferred)
  • Packaging design experience
  • Trend analysis & ideation
  • Collaboration with cross-functional teams
Good to have:
  • Proficiency in 3D software
  • Experience with print manufacturing
  • Experience with licensed brands

Job Details

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
We are looking for a motivated, challenge seeking, innovative thinker to be a part of the Global Product Design Team across some of the most iconic brands in the industry: Barbie, Hot Wheels, UNO, and more!  We work with an equally passionate cross functional team that spans the globe, making our design-led toy company one of the best in the industry.

Job Description

The Opportunity: 

The Global Packaging and Omnichannel Creative team is a group of passionate and inspired designers with the goal of creating outstanding packaging and creative assets for the best toys on earth! Mattel package designers focus on creating visual assets for products throughout categories like Dolls, Vehicles, Action Figures, Games, and more. In this role you will research trends, ideate multiple concepts, and partner on strategy guidelines with marketing and brand partners.  The ideal candidate will have a proactive mindset and problem-solving mentality pushing the boundaries on creative projects.

What Your Impact Will Be:

  • Create relevant and trend forward brand statements through innovative package designs and digital assets.
  • Gather and interpret market trends to formulate mood boards and design intent.
  • Partner with E-comm, Marketing and Brand teams to create assets for an omnichannel approach to brand engagement from concept to production.
  • Work with copywriters & engineers to create cohesive packaging/brand statements.
  • Partner with product design & marketing counterparts to ensure package delivers on strategy.
  • Art direct in-house & outside resources such as illustrators, photo re-touchers, and Asia counterparts to develop elements of package and E-comm.
  • 3D render and/or physically comp packages for presentations (Adobe Dimension preferred).
  • Communicate and partner with Asia counterparts to ensure quality and integrity of package design is maintained through production and onto shelf.

Qualifications

What We’re Looking For: 

  • 4+ years design experience and a Degree in Design or Arts/Graphic Design Experience within the packaging discipline
  • Passion for design and creative thinking that strives for innovation and break frame solutions
  • In-depth knowledge of Photoshop & Illustrator (and the entire Adobe Suite)
  • Basic 3D software knowledge (Adobe Dimension preferred). Proficiency in 3D software is a plus
  • Ability to lead the creation of Style Guides and visual architecture for a brand
  • Team player (Can work well with immediate team members and cross functional partners)
  • Ability to accept and give creative direction
  • Up to date on current trends (graphics, advertising, fashion, technology, entertainment, social, etc.)
  • Strong communication and organizational skills with the ability to prioritize and multi-task to meet deadlines
  • Experience in the methods and process of print manufacturing
  • Passion and desire to work on legacy brands that remain relevant as well as new or licensed brands that break boundaries year after year.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights

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About The Company

We empower generations to explore the wonder of childhood and reach their full potential.


We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.


Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies.


Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

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