Content Director

11 Hours ago • 8 Years + • Editorial

About the job

Job Description

The Content Director will be responsible for driving business development through compelling content strategies and campaigns. This role involves developing engaging content, building distribution ecosystems, and implementing integrated campaigns across various media (TV, digital, experiential, social). The director will work closely with clients and internal stakeholders, leading content product and process development, and contributing to agency pitches. A key responsibility is establishing the agency as a content thought leader, staying current on industry trends, and creating training materials. Strong relationships with media platforms and partners are crucial. The position includes leading and motivating a content team to achieve objectives. A thorough understanding of the Chinese content and media landscape is essential.
Must have:
  • Drive business development through content strategy
  • Develop engaging content and distribution strategies
  • Implement integrated campaigns across all media
  • Build strong client and internal stakeholder relationships
  • Lead content product and process development
  • Become a content thought leader within the agency
  • Lead and motivate the content team
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Job Description

·        Drive business development through the creation of compelling content strategy and campaign proposals for clients in order to meet team revenue objectives.

·        Developing engaging content and building content project distribution ecosystem to ensure the content is viewed and shared.

·        Working with team to implement integrated content campaigns end to end across all media platforms- TV, Digital, Experiential and Social.

·        Establish strong relationships with client teams as well as other internal stakeholders to drive education and promotion across the agency.

·        Lead agency’s content product, process development and contribute to broader agency business pitches.

·        Become the content thought leader within the agency, keep on the pulse of latest developments and develop training material and cases to share across agency as well as to educate clients.

·        Build strong relationships with key content media platforms and partners (TV/Digital/celebrity resources).

·        Lead and motivate content manager, supervisors and executives to achieve team objectives.

Qualifications

·        Thorough understanding of content/traditional/digital media landscape in China

·        Ability to develop strong compelling content strategies and translate to engaging ideas

·        Ability to develop skills and competencies in direct reports and motivate team to achieve team goal.

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

Shanghai, China (On_site)

Shanghai, China (On_site)

Shanghai, China (On_site)

Shanghai, Shanghai, China (On_site)

Shanghai, Shanghai, China (On_site)

Shanghai, Shanghai, China (On_site)

Shanghai, Shanghai, China (On_site)

São Paulo, State Of São Paulo, Brazil (Hybrid)

São Paulo, State Of São Paulo, Brazil (Hybrid)

São Luís, State Of Maranhão, Brazil (On_site)

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