Social Media Executive

About the Role

Key Responsibilities

Content Strategy & Execution

• Develop and implement a cohesive social media strategy to create brand awareness and promote new releases, with a focus on novelty, virality, and storytelling.
  

• Ideate, execute, and manage social IPs (e.g., series, challenges, campaigns) that align with STAGE’s brand voice and mission.
  

• Ensure that every post, story, or campaign reflects a high level of cultural relevance, creativity, and engagement.
  

Campaign Management

• Plan and execute campaigns that generate buzz for new releases, leveraging regional insights and modern storytelling formats.
  

• Experiment with new trends, tools, and platforms to create viral, relatable, and innovative content.
  

• Collaborate with internal teams (content, marketing, creators) to align messaging and objectives across all initiatives.
  

Engagement & Growth

• Build a community of culturally invested users by encouraging participation through challenges, UGC, and interactive formats.
  

• Respond to trends quickly, creating reactive content that drives engagement.
  

• Monitor and analyze social media metrics to optimize performance and adapt strategies.
  

Operational Excellence

• Maintain a consistent posting calendar for all platforms, ensuring no delays or gaps in execution.
  

• Oversee the end-to-end process for content production, from ideation to delivery.
  

• Keep processes streamlined, files organized, and projects moving forward without requiring constant supervision.
  

Who You Are

• Creative Innovator: You think outside the box, enjoy storytelling, and know how to create shareable, impactful content.
  

• Proactive Executor: You take initiative, don’t wait for instructions, and can get things done independently.
  

• Highly Organized: You excel at managing calendars, tracking progress, and ensuring deadlines are met.
  

• Culture Savvy: You understand the nuances of regional content, especially Haryanvi and Rajasthani culture, and know how to make it relatable to a digital audience.
  

• Data-Informed Decision Maker: You understand the importance of metrics in driving engagement and are skilled at analyzing what works and what doesn’t.
  

Skills & Qualifications

• Experience: 2-4 years in social media management, creative marketing, or campaign execution, with a portfolio showcasing successful projects or campaigns.
  

• Expertise in Platforms: Strong knowledge of Instagram, YouTube, Twitter (X), Facebook, and emerging platforms.
  

• Creative Tools: Proficiency in Canva, Photoshop, Premiere Pro, or other design and video editing software is a plus.
  

• Language Skills: Fluency in Hindi and familiarity with Haryanvi or Rajasthani is highly desirable.
  

• Copywriting: Ability to write engaging, witty, and culturally resonant captions and copy.
  

• Trend Spotter: A keen eye for identifying and capitalizing on trends, ensuring content feels fresh and relevant.
  

What You'll Bring

• A portfolio of creative campaigns, viral content, or social IPs you’ve conceptualized and executed.
  

• A deep understanding of regional culture and how to blend it with contemporary digital trends.
  

• A self-starter attitude, with a strong ability to prioritize and multitask.
  

• A track record of delivering results—engagement metrics, campaign successes, or community growth.
  

Why Join STAGE?

• Be part of a mission-driven team passionate about celebrating regional culture.
  

• Have the creative freedom to build something truly unique and impactful.
  

• Collaborate with visionary leaders and storytellers in the regional content space.
  

• Enjoy a fast-paced, growth-oriented environment with opportunities for innovation.