Shopper Insights Analyst

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel’s Global Insights & Analytics team is about insights, action and opportunities - not just endless data. We have been on a mission to move away from outdated perceptions of an Insight function as a data and information provider to being the storytellers and opportunity seekers inspiring the business to act

The Opportunity: 

Mattel’s Global Insights & Analytics Insights team is seeking a Shopper Analytics Analyst who will be an outstanding addition to our Insights team, delivering insightful analyses to drive data-based decision making.

With support from your manager, you’ll play a critical supportive role with Walmart, to mine and field research Walmart’s proprietary tool, Luminate, as well as support other shopper insights related projects relating to shopper attitudes, behaviors, and retail purchasing trends. With management support, this position will deliver insights to support Sales, Omni-Retail Marketing, Retail Space Planning, the North American marketing division, and other departments, as needed.

What Your Impact Will Be: 

The Shopper Analytics Analyst is responsible but not limited to the following:

• With management support, the coordination and execution of qualitative and quantitative research projects to drive business performance
• Create and field primary shopper research projects in house using Walmart’s proprietary tool, Luminate
• Analyze and synthesize research data that is gathered (qualitative and quantitative) from both primary research projects, Walmart Luminate and from secondary sources to showcase the voice of the shopper
• Report and present insightful findings with actionable recommendations to key partners, and assist with the development of presentation materials
• Collaborate and partner with internal functions to infuse shopper insights that facilitate opportunities that maximize business performance
• Travel domestically (up to 30%) to conduct and present research (Post COVID 19)

What We’re Looking For:

• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Experience:
  • 2+ years of experience in either qualitative or quantitative methodologies is required
  • 1+ years with SPSS a plus
  • 1+ years with in-house survey platform or community activity platform (such as Qualtrics or Focusvision) a plus
• Project Management & Communication:
  • Must be able to effectively manage time, adapt to shifting priorities and juggle multiple projects and be flexible
  • Must be detailed-oriented with strong project management skills and highly organized
  • Must be able to learn quickly, capable of working effectively independently or as part of a team
  • Must display good interpersonal skills, including a positive, high-energy “Can Do” attitude - both inside and outside the department
  • Must have the ability to manage relationships and administrative processes with multiple research suppliers effectively
  • Must possess strong communication, verbal and written skills
• Analytical & Problem-Solving Skills:
  • Must enjoy working with data and have strong analytical skills (can synthesize large amounts of data into easily digestible formats and recognize patterns/trends and provide meaningful insights and conclusions)
  • A high degree of curiosity, and problem-solving capabilities.
  • Create compelling and sticky presentations that highlight data-driven insights and recommendations

The base hourly rate for this position is between $68,000 and $85,000.**
**This range is indicative of projected hiring range, however base hourly rate will be determined based on a candidate’s work location, skills and experience.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights