Consumer Insights Analyst

5 Hours ago • 3 Years +

About the job

SummaryBy Outscal

Must have:
  • Bachelor's degree in relevant field
  • 3+ years of experience in quantitative research or data analytics
  • Experience with continuous tracking studies and complex projects
  • Data mining and interpretation skills
  • Strong communication and collaboration skills
  • Keen interest in Travel and Entertainment
  • Proficiency in Microsoft Office and data manipulation
  • Fluent in English, Cantonese, and Mandarin
Good to have:
  • Experience from consumer insights or quantitative departments
  • Client-side or quantitative project experience
  • Knowledge of data visualization tools (e.g., Power BI)
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Job Summary:

Responsbilities:

  • Conduct in-resort customer studies with the focus on guest satisfaction, guest reaction to seasonal events and special events, and revenue product strategies.
  • Develop customized studies from design and data collection to reporting, to address business questions across different departments including operations, food & beverage, merchandise, revenue management, finance, and marketing etc.
  • Integrate results of customer surveys and other sources of information to facilitate data analysis for continuous KPI monitors and in-resort activations for company-wise usage.
  • Support on insights generation and report preparation for leadership and different developments on regular basis.
  • Collaborate with internal team members to ensure smooth implementation of projects.
  • Work with internal stakeholders to facilitate information sharing and develop strategic measurement plans.

Requirements:

  • Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences.
  • Minimum 3 years of equivalent experience in executing end-to-end quantitative customized research or data analytics, experience on continuous tracking studies and handling technically complex projects is highly preferrable.
  • Working experience gained from consumer insights or quantitative department of international research agencies. Experience from client side or quantitative project is a plus.
  • Good at data mining and interpretation, manage to integrate different sources of information and translate large data sets into actionable insights, and present in a user-friendly way.
  • Good interpersonal and communication skills and able to collaborate with different audiences and articulate technical findings/criteria with others.
  • Keen interest and good understanding in Travel and Entertainment industry is essential.
  • Self-motivated, positive and agile, able to manage priorities and time effectively.
  • Good in written and spoken English, Cantonese and Mandarin.
  • Proficient in Microsoft Office and data manipulation (e.g. Macros). Knowledge in data visualization tools (e.g. Power BI) is advantage.

HKProfessional #LI-AI1

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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