Consumer Insights Analyst

4 Months ago • 3 Years + • Data Analyst

Job Summary

Job Description

This position is responsible for conducting in-resort customer studies focusing on guest satisfaction, reactions to events, and revenue product strategies. The Analyst will develop customized studies from design to reporting, addressing business questions across various departments like operations, food & beverage, merchandise, revenue management, finance, and marketing. The Analyst will integrate customer survey results and other data sources for continuous KPI monitoring and in-resort activations. They will also support insights generation, report preparation for leadership, and collaborate with internal teams to ensure project implementation. This role requires strong data mining, interpretation, and communication skills to translate complex data into actionable insights and present findings in a user-friendly manner.
Must have:
  • Bachelor's degree in relevant field
  • 3+ years of experience in quantitative research or data analytics
  • Experience with continuous tracking studies and complex projects
  • Data mining and interpretation skills
  • Strong communication and collaboration skills
  • Keen interest in Travel and Entertainment
  • Proficiency in Microsoft Office and data manipulation
  • Fluent in English, Cantonese, and Mandarin
Good to have:
  • Experience from consumer insights or quantitative departments
  • Client-side or quantitative project experience
  • Knowledge of data visualization tools (e.g., Power BI)

Job Details

Job Summary:

Responsbilities:

  • Conduct in-resort customer studies with the focus on guest satisfaction, guest reaction to seasonal events and special events, and revenue product strategies.
  • Develop customized studies from design and data collection to reporting, to address business questions across different departments including operations, food & beverage, merchandise, revenue management, finance, and marketing etc.
  • Integrate results of customer surveys and other sources of information to facilitate data analysis for continuous KPI monitors and in-resort activations for company-wise usage.
  • Support on insights generation and report preparation for leadership and different developments on regular basis.
  • Collaborate with internal team members to ensure smooth implementation of projects.
  • Work with internal stakeholders to facilitate information sharing and develop strategic measurement plans.

Requirements:

  • Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences.
  • Minimum 3 years of equivalent experience in executing end-to-end quantitative customized research or data analytics, experience on continuous tracking studies and handling technically complex projects is highly preferrable.
  • Working experience gained from consumer insights or quantitative department of international research agencies. Experience from client side or quantitative project is a plus.
  • Good at data mining and interpretation, manage to integrate different sources of information and translate large data sets into actionable insights, and present in a user-friendly way.
  • Good interpersonal and communication skills and able to collaborate with different audiences and articulate technical findings/criteria with others.
  • Keen interest and good understanding in Travel and Entertainment industry is essential.
  • Self-motivated, positive and agile, able to manage priorities and time effectively.
  • Good in written and spoken English, Cantonese and Mandarin.
  • Proficient in Microsoft Office and data manipulation (e.g. Macros). Knowledge in data visualization tools (e.g. Power BI) is advantage.

HKProfessional #LI-AI1

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