Social Media Manager, B2B

1 Month ago • All levels • Social Media

Job Summary

Job Description

Canva seeks a Social Media Manager (B2B) to develop and execute social media content strategies, aligning with marketing campaigns and evergreen workstreams. Responsibilities include briefing creative and production teams, collaborating with stakeholders, utilizing social listening data for strategy refinement, acting as a brand guardian, monitoring social media trends, and innovating social media strategies. The ideal candidate has experience in B2B social media, working with global teams, and creating integrated campaigns across multiple social media platforms, particularly LinkedIn, Facebook, and Twitter. The role requires strong understanding of the B2B landscape and the ability to adapt to market trends.
Must have:
  • B2B social media strategy & execution experience
  • Experience with global teams and agencies
  • Expert knowledge of LinkedIn, Facebook, & Twitter
  • Strong understanding of the B2B landscape
  • Innovative & creative solutions
  • Tenacity for execution and delivery
Perks:
  • Equity packages
  • Inclusive parental leave policy
  • Annual Vibe & Thrive allowance
  • Flexible leave options

Job Details

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Developing and briefing content to support marketing strategies, B2B campaigns, and our evergreen workstream.
  • Coordinating with Creative and Production teams to ensure they have all relevant information to execute on social media.
  • Partnering with internal and external stakeholders to commission, provide feedback on, and deliver best-in-class content.
  • Utilising social listening insights and data to continuously refine content strategy and approach.
  • Acting as the brand guardian for all consumer social media content across all channels, ensuring we establish a strong global tone of voice.
  • Monitoring social media trends and the competitive landscape to make strategic decisions for Canva’s brand.

You're probably a match if

  • You have experience in social media content strategy and execution, ideally with experience in a B2B organisation partnering with global teams.
  • You have worked with complex cross-functional teams and agencies to build integrated campaigns.
  • You have expert knowledge of all social media networks and know how best to leverage them, particularly LinkedIn, Facebook, and Twitter.
  • You have a strong understanding of the B2B landscape and can effectively shape and inform a content strategy that resonates with business audiences and drives meaningful engagement.
  • You bring innovative and creative solutions to our social media strategy to establish Canva as a workplace solution for organisations of all sizes.
  • You're a self-starter with tenacity for execution and delivery, with the ability to adapt quickly to market trends and business priorities.


About the team

Entering our second decade, our mission is focused on empowering every organisation to design. For us to achieve this goal, we need creative and visual communications through our Marketing. The Marketing Supergroup at Canva is underpinned by a range of specialty teams. One of these, is our Global Social Media team. This team is responsible for coming up with channel strategies, content creative, influencer marketing and community engagement. Together, this team powers our social brand and community around the world.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

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