Sr. Manager, Battlefield Performance Media

2 Months ago • 8 Years + • $126,000 PA - $219,000 PA

Job Summary

Job Description

The Sr. Manager, User Acquisition/Performance Media will lead a team of data-driven marketers, specializing in user acquisition for the Battlefield franchise across PC, console, and mobile platforms. This role involves seeking performance media solutions, collaborating with various teams on go-to-market strategies, and influencing senior partners. Responsibilities include leading ROAS target setting, developing a multi-year user acquisition strategy, and improving strategies to maximize revenue for titles. The role requires crafting data-driven narratives to senior management and optimizing performance metrics.

Must have:

8+ years' experience in performance marketing
3+ years of experience in leadership/team manager role
Experience managing AAA game media budgets
Ownership and ability to solve complex problems
In-depth understanding of user acquisition algorithms
BA/BS Degree in marketing/finance or equivalent

5 skills required

5 skills required for this role

Add these skills to join the top 1% applicants for this job

team-management

performance-analysis

game-texts

storytelling

algorithms

Job Details

The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Sr. Manager, User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the Battlefield Franchise.

Responsibilities

Lead a high-performing team of data-driven marketers specializing in user acquisition for Battlefield on PC, console and mobile
Seek out performance media solutions to critical business problems to help us grow and achieve our goals
Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies
Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns
Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.
Lead ROAS target setting with the FC studios and commercial teams to hit games’ top and bottom line returns.
Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.
Change agent for advertising partner roadmaps to better meet business demands
Improve strategies to grow and maximize revenue for titles
Craft clear data-driven narrative to senior management

Requirements

8+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games
3+ years of experience in leadership/team manager role
Experience managing AAA game media budgets
Ownership, accountability & ability to solution complex problems.
In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
BA/BS Degree in marketing/finance or equivalent quantitative field
Passion/knowledge for video games