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Strategic Partner Manager, Influencer Marketing Agencies, YouTube

Strategic Partner Manager, Influencer Marketing Agencies, YouTube

1 Week ago • 4-5 Years • Marketing

About the job

Summary

The Strategic Partner Manager for Influencer Marketing Agencies at YouTube plays a crucial role in shaping YouTube's influencer marketing strategy. Responsibilities include building and managing relationships with key leaders in influencer marketing agencies, collaborating with internal teams (Sales, Marketing, Legal, Product, Partnerships) to drive brand agreements, creating training programs for agencies, analyzing campaign performance and market trends, and identifying new business opportunities. This role requires strong analytical, communication, and strategic consulting skills, along with a deep understanding of the influencer marketing ecosystem and YouTube's products.

3 skills required for this role

Test your skills to join the top 1% applicants for this job

communication

influencer-marketing

cross-functional

Must have:

Bachelor's degree or equivalent experience
4+ years in digital content/media, sales, or consulting
3+ years in media/e-commerce
Excellent communication and analytical skills
Knowledge of Google products

Good to have:

5+ years in management consulting or internet strategy
Experience in market research and business analytics
Experience in researching consumer trends and competitor strategies
Experience in Business Development, Project Management, Program Management, or Product Management

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Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience working in digital content/media, sales, business development, or consultative role.
3 years of experience in the media/e-commerce industry.

Preferred qualifications:

5 years of experience in management consulting or internet strategy, industry or market research, and business analytics.
Experience in researching consumer trends, competitor strategies and industry developments to keep category offerings relevant.
Excellent strategic consultation and analytical skills, with experience working in Business Development, Project Management, Program Management, or Product Management roles.
Excellent attention to detail, with knowledge of Google products.
Excellent communication skills to formulate and articulate contractual, technical, financial, and value points with partners and internal Google teams.

About the job

Google's line of products and services to our clients never stops growing. The Partnerships Development team is responsible for seeking and exploring new opportunities with Google's partners. Equipped with your business acumen and extensive product knowledge, you are right on the front line of interacting with our partners, and helping them find ways to grow using Google's newest product offerings. Your knowledge of relevant verticals and relationships with key industry players will help shape our great applications and content for products such as YouTube, Google TV and Commerce.

The Strategic Partner Manager for Influencer Marketing Agencies serves as a critical thought-leader for YouTube and the influencer marketing ecosystem. In this role, you will identify industry trends, gather competitive intelligence, and provide strategic guidance to internal teams to scale brand agreements on YouTube. You will be responsible for providing cross-functional leadership across multiple teams including Sales, Marketing, Legal, Product, Partnerships, and more.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

Own relationships with key leaders within influencer marketing agencies to drive brand agreements for creators.
Collaborate with Google sales, YouTube marketing, Creator partnerships, Operations, and Go-To-Market (GTM) teams to accelerate brand agreements to YouTube creators and shape YouTube's narrative in the space.
Create and implement structured training programs for influencer marketing agencies to drive deeper engagement with YouTube's products.
Analyze campaign performance, sales data, market trends, and KPIs to inform GTM strategies and product roadmap.
Develop knowledge of the market segment and global trends/events, continually monitor competitor efforts, and develop new business opportunities with influencer marketing agencies.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.