Branch Activation Manager

1 Month ago • 4-5 Years

Job Summary

Job Description

The Branch Activation Manager will manage regional Trade marketing activations and brand visibility in Modern & Traditional trade for Philips PH business in Gujarat, Rajasthan & MP. This role involves planning and implementing regional & trade actions & promotions, monitoring activities through sales metrics, ensuring execution as per planned timeline and budget, collaborating with the local sales team, optimizing shelf presence and customer experience, and managing marketing personnel. The role requires extensive travel and a focus on driving brand preference, increasing conversions, and growing basket size. The candidate will be responsible for sales target achievement, trade marketing initiatives, and retail training.
Must have:
  • Trade marketing / activation experience from FMCG / FMCD industry
  • Strong execution skills/experience
  • Good at data analysis and reporting
Good to have:
  • Good understanding of marketing & sales function

Job Details

Job Title

Branch Activation Manager for Gujarat & MP

Job Description

Your role:

Manage all regional Trade marketing activations and brand visibility in Modern & Traditional trade for Philips PH business for Gujarat, Rajasthan & MP
1. Plan and implement regional & trade actions & promotions in order to optimize stock levels in the chain, stimulate sales-out and loyalty of distribution channel
2. Monitors and impact of new activities through sales metrics and also reviews and implements strategies for improving activation efficiency and productivity.

3. Ensures execution as per planned timeline, budgets and brand integrity.

4. Closely work with local sales team to realize sales targets at key customers and provides input for local strategies.

5. Optimizes shelve (portfolio, promotions, etc) Prescence and visibility and improves customer experience at purchase point to drive brand preference, increase conversions and basket size

6. Manage, train, motivate and retain marketing executives, promoters & merchandisers. Drive retail training, POS and concept selling

7. Be actively and consistently present in field on regular basis to implement and monitor trade marketing initiatives.
Traveling expected within defined geographies.


You're the right fit if:

Trade marketing  / activation experience from FMCG  / FMCD industry of 4-5 years.

A good understanding of marketing & sales function of reputed brands will be ideal.

Good at planning, strong execution skills/experience, good at data analysis and reporting, strong communication skills, attention to detail, high commitment levels.

Extensive travel, almost 80% of working days.

At Philips, we provide equal opportunities to all our employees and to all eligible applicants for employment in our company , irrespective of age, color, disability, nationality, race, religion, gender, sexual orientation (LGBTQ +), and all aspects that make individuals unique. Encouraging diversity and fostering inclusion are key to our mission of improving the lives of 2.5 billion people a year by 2030 through meaningful innovation. We have fair, transparent, and clear employee policies which promote diversity and equality, in accordance with currently applicable law. For, we believe that life is better when #youareyou.

  • About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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