1. Develop and implement a comprehensive monetization strategy. Conduct market research and competitive analysis to identify industry best practices and emerging trends in game monetization.
2. Analyze player data and behavior to understand player engagement, spending habits, and churn rates.
3. Develop and test new monetization features and mechanics to optimize player engagement and revenue.
4. Work closely with the development team to ensure that monetization features are seamlessly integrated into the game.
5. Develop and manage a budget for monetization activities.
6. Track and analyze key performance indicators (KPIs) related to monetization, such as revenue, ARPU, and LTV.
7. Stay up-to-date on the latest trends in game monetization and industry best practices.
制定并实施全面的商业化策略。 进行市场调研和竞争分析,识别行业最佳实践和游戏商业化的新兴趋势。
分析玩家数据和行为,了解玩家参与度、消费习惯和流失率。
开发和测试新的商业化功能和机制,以优化玩家参与度和收入。
与开发团队密切合作,确保商业化功能无缝集成到游戏之中。
制定和管理商业化活动的预算。
跟踪和分析与商业化相关的关键绩效指标(KPI),例如收入、ARPU 和 LTV。
紧跟游戏商业化领域的最新趋势和行业最佳实践。
1. 5+ years of experience in game monetization, preferably in the PC gaming industry.
2. Proven track record of success in developing and implementing monetization strategies that drive revenue growth.
3. Strong understanding of different monetization models, including in-app purchases, subscriptions, advertising, and freemium models.
4. Experience with data analysis and player behavior tracking.
5. Excellent communication and presentation skills.
6. Ability to work independently and as part of a team.
7. Passion for games and a desire to contribute to the success of our product.
5年以上游戏商业化经验,最好是在PC游戏行业。
在开发和实施推动收入增长的货币化策略方面拥有成功记录。
深入了解不同的商业化模式,包括应用内购买、订阅、广告和免费增值模式。
拥有数据分析和玩家行为跟踪经验。
出色的沟通和演示技巧。
能够独立工作,也能作为团队成员协作。
对游戏充满热情,并渴望为产品的成功贡献力量。
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.