National Sales, Account Executive

undefined ago • 3 Years + • Account Management • $105,000 PA - $120,000 PA

Job Summary

Job Description

The E.W. Scripps Company is hiring for an Account Executive for National Sales. This role drives revenue growth and provides account management for Scripps’ Local Media division national portfolio, focusing on linear broadcast, digital, and CTV inventories. Responsibilities include managing accounts, submitting performance reports, developing relationships with national agencies and advertisers, tracking sales KPIs, rolling out new products, negotiating advertising rates, upselling digital & CTVC inventories, preparing marketing proposals, and performing client services.
Must have:
  • Manage accounts in multiple markets with various national agencies.
  • Submit weekly performance reports to buyers to manage client expectations throughout the campaigns.
  • Identify, develop and grow national broadcast revenue through developing relationships with national/ agencies and advertisers.
  • Work with national/ advertisers to respond to their availability and rate requests, keep them informed of Scripps offerings and market trends.
  • Develop strong and mutually valuable relationships with key national/political agencies and advertisers.
  • Track sales activity Key Performance Indicators (KPI’s) to exceed ad sales revenue and profit goals.
  • Work alongside sales product leadership to roll out revenue-generating products, data and services.
  • Negotiate advertising rates with new and existing accounts to maximize share of revenue.
  • Upsell/cross-sell digital & CTVC inventories to generate incremental revenue.
  • Prepare and present marketing proposals utilizing qualitative and quantitative research.
  • Perform client services, including avail presentations, account management reconciliation, credit and collections, package preparations.
Good to have:
  • BS/BA in related discipline
  • 3+ years of experience in related field
  • A strong understanding of television and national advertising trends
  • An understanding of CTV and digital sales
  • Proficient in Wide Orbit Traffic and Wide Orbit Media Sales
Perks:
  • A career path to grow your professional experiences
  • Full medical, dental and vision benefits
  • Certain other health and wellness benefits
  • Retirement savings plan with company match
  • Disability accident insurance
  • Hospital indemnity
  • Critical illness
  • Life insurance
  • AD&D
  • ID protection
  • Pet discount program
  • Employee assistance program

Job Details

The E.W. Scripps Company is hiring for an Account Executive for National Sales. They will drive revenue growth and provide account management of Scripps’ enterprise total Local Media division national portfolio, with emphasis on linear broadcast, digital and CTV inventories.

Focus on selling Scripps’ enterprise portfolio, with emphasis on linear broadcast, digital and CTV inventories.

WHAT YOU'LL DO:

  • Manage accounts in multiple markets with various national agencies.
  • Submit weekly performance reports to buyers to manage client expectations throughout the campaigns.
  • Identify, develop and grow national broadcast revenue through developing relationships with national/ agencies and advertisers through sales-side platforms integrated with agency demand-side platforms.
  • Work with national/ advertisers to respond to their availability and rate requests, keep them informed of Scripps offerings and market trends.
  • Develop strong and mutually valuable relationships with key national/political agencies and advertisers.
  • Track sales activity Key Performance Indicators (KPI’s) to exceed ad sales revenue and profit goals.
  • Work alongside sales product leadership to roll out revenue-generating products, data and services through sales channels to achieve sales goals and objectives.
  • Negotiate advertising rates with new and existing accounts to maximize share of revenue.
  • Upsell/cross-sell digital & CTVC inventories to generate incremental revenue.
  • Prepare and present marketing proposals utilizing qualitative and quantitative research.
  • Perform client services, including but not limited to avail presentations, account management reconciliation, credit and collections, package preparations.
  • Perform other duties as assigned.

WHAT YOU'LL NEED:

  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 3+ years of experience in related field preferred

WHAT YOU'LL BRING:

  • Established relationships with national advertisers and their agencies
  • A strong understanding of television and national advertising trends is desired
  • An understanding of CTV and digital sales encouraged and highly desirable
  • Ability to effectively manage a sales pipeline by engaging national accounts and agencies including face-to-face sales, calling on national accounts and agencies and promoting/selling concepts to agencies and customers
  • Strong negotiation skills
  • Strong interpersonal communication skills
  • Strong presentation skills
  • Highly organized and able to manage high volume accounts
  • Excellent analytical skills
  • Proficient in Microsoft Office applications
  • Proficient in Wide Orbit Traffic and Wide Orbit Media Sales preferred

ADDITIONAL REQUIREMENTS:

  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

#LI-SM2

#LI-Remote

COMPENSATION RANGE:

$105,000.00 - 120000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.

ADDITIONAL BENEFITS:

  • A career path to grow your professional experiences
  • Full medical, dental and vision benefits, as well as certain other health and wellness benefits
  • Retirement savings plan with company match
  • Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

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About The Company

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

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