Content & Creator Strategy Manager - SEA

1 Hour ago • 5 Years +

About the job

SummaryBy Outscal

thatgamecompany is looking for a Content & Creator Strategy Manager to lead Sky: Children of the Light's creator ecosystem in SEA. You'll be responsible for creator recruitment, content management, and building a thriving community, with a focus on TikTok. Must-haves include 5+ years of experience in content operations or creator management within gaming, strong UGC expertise, and cross-cultural communication skills.

Content & Creator Strategy Manager - SEA

Remote - Worldwide

Job Description:

thatgamecompany is looking for an experienced candidate to strengthen Sky: Children of the Light’s creator ecosystem and content operations on platforms such as TikTok within the South East Asia (SEA) market. The primary responsibilities involve systematic creator management, driving high-quality content production, ensuring alignment of creator activities with marketing strategy, and enhancing creator loyalty, platform engagement, and Sky’s brand impact in SEA.

Responsibilities:  

  1. Creator Recruitment & Management: Establish and expand the creator community in SEA by continuously recruiting and streamlining the onboarding process for high-potential creators. Design and refine incentive plans to maintain creator engagement via both online and offline channels, fostering a thriving community.

  2. Platform Content Ecosystem Management: Strategize and manage a localized content ecosystem, define content directions for the creator community, and support high-quality content production to increase the quantity, quality, diversity, and impact of UGC.

  3. User-Generated Content (UGC) Expertise: Leverage deep insights into UGC dynamics, trends, and best practices to foster a thriving creator ecosystem that resonates with platform audiences and aligns with Sky's brand voice and objectives.

  4. Cross-functional Collaboration: Work closely with marketing, product, and localization teams to ensure creator activities align with the overall branding strategy and support the successful execution of campaigns.

  5. Data-driven Market Analysis: Analyze content performance and market trends to provide timely feedback on ecosystem strategy, optimizing creator engagement and content output.

Must Haves:

  1. Experience in the Gaming Industry: 5+ years of experience in content operations or creator management, with extensive knowledge of UGC ecosystems within Sky or similar social games.

  2. Communication & Collaboration Skills: Exceptional communication and cross-functional collaboration skills to drive the efficient execution of creator campaigns.

  3. Platform Content Awareness: Strong awareness of local market trends and user preferences, with a deep understanding of Sky’s brand value, to guide creators in producing content that aligns with audience interests.

  4. Cross-cultural Communication Skills: Familiarity with the SEA market and experience in cross-time-zone communication to effectively coordinate global resources.

  5. Bilingual in English and a language of the SEA region is a must.

Nice To Have:

  1. Extensive Social Media Platform Experience: Proficiency in using TikTok, YouTube, Instagram, and other content platforms, along with experience in cross-platform content operations and creator management.

  2. Network in Anime or Gaming Communities: Established relationships with local and global creators and influencers, with a demonstrated ability to quickly build a creator network.

  3. Content Creation Experience: Experience in content planning or original content production, with the ability to provide practical guidance to creators.

We look forward to meeting you

About The Company

thatgamecompany designs and develops artistically crafted, broadly accessible video games that push the boundaries of interactive entertainment. We respect our players and want to contribute meaningful, enriching experiences that touch and inspire them.

We seek talent that values integrity and personal growth within an environment of intense collaboration and experimentation.

Our mission - create timeless entertainment that make positive change to the human psyche worldwide.

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