Content Strategy Manager (PlayStation Plus)

8 Months ago • All levels • Business Development

Job Summary

Job Description

Content strategy expert with gaming experience, strong analytics, and commercial acumen to drive PlayStation Plus success.
Must have:
  • Content Strategy
  • Gaming Experience
  • Strong Analytics
  • Commercial Acumen
Good to have:
  • International Teams
  • Remote Working
  • Digital Landscape
  • Competitive Offerings
Perks:
  • Hybrid Working
  • Private Medical

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role Overview:

This is a unique opportunity to work in a team that drives significant impact for players, our partners, and PlayStation, in a fun, fast-paced environment.

This role requires a mix of working across multiple complex projects with limited instructions, critical thinking, strong execution, commercial-mindedness, excellent storytelling, and a proven ability to partner optimally across multiple teams and divisions. You’ll combine quantitative and qualitative analysis to build and lead well-rounded plans while understanding the customer, and the strategic & financial impact of those choices, ensuring the best decision.

What you'll be doing:

  • Content Strategy Development: Shape the PlayStation Plus content strategy, framework, lifecycle management, and tactics, determining which types of games are included in the service to delight our subscribers, while also crafting substantial value for publishers, supporting the company’s commercial success, and helping to evolve the service and benefits over time.
  • Performance Analysis: Use data to understand player behaviours and shape the content strategy and genre/title targeting.
  • Collaborative Partnership: Maintain strong networks across multiple business areas, including content acquisition, engagement, analytics, sales, marketing, third-party relations, and PlayStation Studios, to align strategies, optimise outcomes, and support internal initiatives.
  • Commercial Insight: Apply customer, commercial, and publisher insights to inform and refine content plans.
  • Long-Term Planning: Develop 1-3 year content strategies and plans that target and engage customer cohorts. Collaborate with partners to build long-term business plans that align with the broader PlayStation strategy.
  • Budget Management: Support a multi-million-dollar content budget, shaping the strategy that defines how we to maximise impact.

What we're looking for:

  • Experienced in content strategy, analytics, commercial, planning, and performance in gaming, apps, video, music, or subscription services.
  • Strong analytical and numerical skills. Ability to break down complex data and present it clearly and actionably.
  • Proven experience working in impactful teams, ideally in an international or remote working structure. Excellent communication skills for building relationships and influencing cross-functional partners.
  • Ability to think strategically and execute tactically with persistent attention to detail. Adapt quickly and manage multiple projects in a dynamic environment.
  • Knowledge and experience of the digital gaming landscape, key players, and competitive offerings.
  • Ability to drive and prioritise your own workload, reporting clearly to the wider business.
  • While this role will not be a people manager, the successful candidate will be responsible for the results of programmes and initiatives.

Benefits:

  • Discretionary bonus opportunity
  • Hybrid Working (within Flexmodes)
  • Private Medical Insurance
  • Dental Scheme
  • 25 days holiday per year
  • On Site Gym
  • Subsidised Café
  • Free soft drinks
  • On site bar
  • Access to cycle garage and showers

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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