Customer Marketing Manager

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

The primary responsibility of this role is to lead the OTC and Wellness Customer Marketing organisation and operations that helps make our brands first choice for our customers and shoppers. 

Key responsibilities

• Lead customer marketing strategy on promotional, distribution & NRM projects based on Market data, shopper insights and/or retail analysis
• Support joint business planning (development of customers/channel/brands activation plans)
• Drive flawless NPD Launch activations with strategic planning, tracking & post evaluation
• Lead CATMAN and other customer partnerships across markets to help drive category growths and maintain our market leadership across categories. Be the first choice for customers and consumers/shoppers
• Lead and deliver a best-in-class activation and a promotional calendar in alignment with Country Managers & KAM’s for driving in store excellence
• Lead OTC and Wellness Ecommerce overall strategy and deliver on FCP. Identify the right SKU, promotional and visibility mix to drive ecommerce growth
• Lead digital data analysis and provide suggestions to improve business strategies.
• Build capabilities on ecommerce throughout the organization that will enable us to be future ready
• Plan and execute marketing/shopper calendar for assigned customers/channels/brands. (online and offline)
• Build relationship with key customers (Internal and External) to help drive business strategies and objectives.
• Bring further Efficiencies in Trade Spends (Offline and Online)
• Deep understanding of the shopper’s decision tree, triggers and barriers based on the situation assessment analysis. Utilize insights to deliver customized plans.
• Ensure compliance in all activities together with regulatory, Legal & Quality.
• Align the progress and actions between all factions/customers through developing & managing CPS for all activities that we are planning and/or running.

Qualifications and skills

Essential

• A university degree or equivalent
• 3 to 5 years in FMCG Organisation (Commercial / Trade / Shopper / Ecommerce)
• Knowledge of Channel and Category management tools
• Experience in managing OTC products
• Understanding of the Online route to consumers and the customers
• Strong Communication, leadership and people management skills
• Proven analytical skills
• Experience in working across complex organization structures
• Ability to influence senior leaders towards desired outcome
• Strong commercial understanding / experience
• Advanced Microsoft Office skills

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Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.