Data Insights Analyst
About the job
Job Description
The Data Insights Analyst will leverage their data analysis and communication skills to uncover valuable insights from marketing and other data sources. This role will involve conducting ad-hoc analyses, engineering data collection solutions, designing informative visualizations, and supporting a variety of reports. The ideal candidate will have a strong understanding of SQL, Python, BI tools, and statistical techniques, as well as experience in analyzing user needs and identifying problems and insights. This position will work closely with the Strategy & Insights team to ensure data accuracy, credibility, and actionability. They will also provide feedback to various teams on testing and data analysis, helping to drive performance and growth.
Must have:
- Knowledge of SQL, Python (particularly Pandas)
- Familiarity with BI tools like Google Data Studio, Tableau
- Professional communication skills (writing and visual presentations)
- University-level training in data analysis or equivalent experience
- Minimum 2 years of experience in data analytics or equivalent
- Familiarity with query optimization and data ETL
- Experience with statistical techniques (correlation analysis, regressions, sampling, time series)
- Comfortable with statistical programming languages like Python, Pandas, and R
- Skilled in combining consumer insights, competitive intelligence, and technical knowledge
- Demonstrated use of analytics, metrics, and benchmarking for decision-making
- Ability to translate complex data into easily digestible ideas
- Excellent interpersonal, organizational, creative, and communication skills
- Understanding of big data, graphing, and reporting concepts
- Strong writing skills for reports, whitepapers, blog posts, etc.
Good to have:
- Machine learning skills (cluster analysis, neural networks, predictive modeling)
- Knowledge of Google Analytics, Social Media Analytics, Geo-location data, and APIs
- Experience in the travel and tourism industry, specifically DMOs and CVBs
Perks:
- Remote-first company with a globally distributed workforce
- Transparent, inclusive, and safe work environment
- Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions (interactions with the CEO)
- Microsoft Teams communities focused on wellness, art, family, etc.
- Guest speakers on various topics impacting employees
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The Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
Want to know more? See more of what we do here.
The Data Insights Analyst has experience in developing deep consumer insights and competitive business intelligence through data that drives marketing innovation, which ultimately leads to creating the right experiences for our clients. The Data Insights Analyst combines technical data analysis, querying and scripting skills with professional communication abilities to turn raw data into insight and business answers for Simpleview and its clients. Through collaboration with the Director of Analytics, Senior Data Insights Analyst and other members of the Strategy & Insights team, the Data Insights Analyst facilitates success by finding creative ways to answer sometimes complicated questions around marketing and other data sources.
What your impact will look like here
- Conduct ad-hoc data analyses using SQL, scripting, or other BI tools to support marketing, sales, and service efforts
- Engineer regular data collection solutions via ETL and scripting tools
- Design visualizations that present data in informative, accurate, comprehensible, performant formats, with careful attention to professional presentation standards
- Conduct research to gather data and data sources that can enrich internal and customer analyses of business problems
- Supporting Simpleview’s diversity of reports including:
- Core Visitor Insights, Web KPI, Social, Board Reports, DIR and more
- Ensures data is 100% accurate and credible with reporting that is clear and actionable.
- If workflow or data collection changes are needed, will provide consultation to internal staff on next steps for implementation or updates.
- Use Google Analytics, marketing analytics (Facebook, Instagram, Youtube, etc) and other data (STR, CRM, AirDNA, etc) to analyze user needs and identify and prioritize problems, pain points, and insights via analytics, behaviors, trends, conversions, funnels, etc.
- Build models to gain insights on what drives performance and growth.
- Create custom dashboards and reports that provide data analysis, insights and commentary for internal and external customers.
- Provide feedback to the Product, BI, Digital Marketing and Developer team on testing and data analysis as needed.
- Investigate data and monitor data quality. Partner closely with and provide requirements to the Strategy and CX teams that can clearly be acted upon.
- Frame business problems into questions that can be answered through data analysis and help translate needs into requirements.
You will love this job if you have
- Knowledge of SQL, Python (in particular, Pandas)
- Familiarity with front-end BI tools such as Google Data Studio, Tableau, or others
- Professional communication skills, in writing and visual presentation of information
- University-level training in data analysis or equivalent professional experience
- BS/MS in highly quantitative field such as Finance, Statistics, Data Science, Mathematics, etc. preferred
- Minimum 2 years of experience in data analytics position or equivalent
- Familiar with query optimization and data ETL
- Experience using Statistical techniques including correlation analysis, linear and nonlinear regressions, logistic regression, sampling, time series, and more.
- Comfortable with statistical programming languages such as Python, Pandas and R
- Skilled with a blend of consumer insights, competitive intelligence, and technical knowledge
- Demonstrated use of analytics, metrics, and benchmarking to drive decision making process
- Ability to translate and effectively communicate complex data concepts into easily digestible ideas or points
- Excellent interpersonal, organizational, creative and communication skills
- Understanding of big data, graphing, and reporting concepts
- Strong writing skills with the ability to assist with reports, whitepapers, blog posts, etc.
- Machine learning skills that include cluster analysis, neural networks, and predictive modeling a plus
- Knowledge of Google Analytics, Social Media Analytics, Geo-location data and APIs a plus
- Experience in the travel and tourism industry, specifically DMOs and CVBs a plus
PERFORMANCE METRICS
Must work a minimum of 2080 hours in a calendar year of which a minimum of 1872 hours must be billable.
Attendance, arriving at office on time
Projects/tickets completed by due date and under budget
Quality execution of tickets and projects
Adherence to Simpleview’s Mission Statement and Core Values
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!
Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
The Team
- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture
- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
a part of our journey.
- A few culture highlights include – Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
sometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee
population
The Impact
- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.
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