Demand Generation Manager - II

Who we are

Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. We’re honoured to be recognized as a Leader in the first-ever Forrester Wave™: Revenue Enablement Platforms, Q3 2024!

Job Snapshot

We are seeking a highly skilled and results-driven Demand Generation Manager - II to lead and

execute strategic marketing programs that drive awareness, engagement, and pipeline growth.

This role is responsible for developing multi-channel campaigns, optimizing lead generation

efforts, and collaborating with sales to drive revenue. The ideal candidate is data-driven,

creative, and has a proven track record of executing high-impact demand generation initiatives,

with a strong emphasis on ABM (Account-Based Marketing) planning and execution, strategic

alignment, and cross-functional collaboration.

• Develop and execute comprehensive demand generation strategies to drive qualified leads and pipeline growth, with a strong focus on ABM planning and execution.
• Leverage both key accounts as identified in our account-based marketing strategy, combined with proven lead gen techniques that deliver sales qualified leads (SQLs) and pipeline from companies in the defined segments.
• Partner with digital marketing lead to create an end-to-end strategy that drives pipeline through SEO, ABM, email, display ads, AdWords, chatbot, content syndication, and other next-generation digital marketing techniques.
• Work closely with our digital marketing, product marketing, field marketing, BDRs, and customer marketing on ABM strategy and campaign development to ensure a highly coordinated experience and ensure brand consistency across all channels.
• Work with the content team to develop content that drives traffic to our site and helps us improve awareness and discoverability with the target accounts.
• Work closely with ops and leadership to report out on our pipeline, lead generation and account engagement efforts.
• Conduct A/B testing and data-driven optimisation across marketing channels.

• A 4-year college degree or equivalent experience.
• 3-5 years experience running end-to-end digital marketing campaigns.
• Proficiency in Salesforce, Marketo, Outreach, 6Sense, Google Ads, LinkedIn Ads, and similar tools.
• Deep knowledge of ABM strategies and execution and ability to drive tailored marketing approaches.
• Experience in integrated campaigns using web, email, SEO, social, chatbots, paid ads, and more.
• Knowledge of the B2B purchase process and how to identify opportunities to create demand and accelerate opportunities
• Strong analytical skills with experience in data-driven decision-making and performance optimisation.
• Excellent communication and cross-functional collaboration.

Our culture & accolades

As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks and many opportunities for growth.

Our culture reflects our employee's globally diverse backgrounds along with our commitment to our customers, and each other, and a passion for excellence. We live up to our values, DAB, Delight your customers, Act as a Founder, and Better Together.

Mindtickle is proud to be an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.