Director, Business Development - Advertisers
Job Summary
Job Description
The Director, Business Development will be the primary contact for advertiser clients utilizing Nielsen Audience segments and Data as a Service (DaaS). Responsibilities include leading DaaS presentations, managing client requests, evangelizing Nielsen data, identifying strategic partnerships, monitoring industry changes, fulfilling agency questionnaires, maintaining client relationships, and collaborating with internal teams. The ideal candidate possesses 3-5 years of experience in the digital media industry, understands digital and programmatic advertising, and is passionate about innovation. Strong communication, consultative account management, and cross-departmental coordination skills are essential.
Must have:
- 3-5 years digital media experience
- Digital & programmatic advertising knowledge
- Client relationship management
- Data-driven solutions expertise
- Strong communication & presentation skills
Perks:
- Comprehensive benefits package
- 401(k) with company match
- Generous paid time off
- Discretionary incentive/bonus (eligible)
5 skills required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
The Nielsen Marketing Cloud offers industry leading ethically sourced data for use across media planning, data targeting and marketing analytics to help clients more effectively engage consumers across all channels and at every stage in the consumer journey.
As part of our team, you will be surrounded by a group of enthusiastic and empowered risk-takers who seek to build connections between consumers and brands through data. You will also be joining a terrific organization who brings to bear the market’s most powerful proprietary data assets. Together we are not only helping the world’s biggest brands make better and faster marketing and media decisions, we are permanently disrupting the landscape of audience measurement.
The Director, Business Development is responsible for engaging with advertiser clients to evangelize Nielsen data. We are looking for a passionate strategic thinker and executor who is client focused with a strong background in data driven solutions and an in-depth knowledge of the digital advertising ecosystem. Bottom line - we are looking for someone who wants their clients to be successful as they navigate a changing data landscape.
Job Description:
- Be the day to day point of contact and face of Nielsen for a list of advertiser clients activating Nielsen Audience segments for activation and overall DaaS (Data as a service).
- Facilitate and lead DaaS presentations to clients.
- Handle correspondence for client requests.
- Remain actively engaged with clients & continually evangelize Nielsen premium data sets.
- Identify & close opportunities for strategic partnerships (fixed revenue, usage threshold, etc).
- Keep up with current events within the agencies including shifting advertisers, pitches and team hierarchy.
- Be aware of impactful changes in policies surrounding data activation.
- Fulfill agency questionnaires and RFIs.
- Maintain relationships with advertiser partners within Nielsen.
- Work closely with internal client strategy & product teams.
Who are you?
- Minimum of 3 to 5 years of experience working in the digital media industry, either at a Publisher, Ad Network/DSP, Data Company, or Digital Agency.
- Understanding of digital and programmatic advertising and types of targeting.
- Have a passion for innovation and working on the cutting edge of digital advertising.
- Self-motivated with the ability to maintain a high level of productivity and manage multiple competing priorities.
- Consultative account management experience with multiple levels of management.
- Able to coordinate across multiple departments internally and externally.
- Able to work within a complex ecosystem and deal with ambiguity.
- Excellent communication and presentation skills.
- Ability to grasp new concepts, both business and technical.
- Comfortable working across multiple time zones. In the future, there may be in-person travel required.
- Comfortable working from home / in a remote working environment.
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $50,000-$185,000 which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
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