Director Game Economy Design

1 Month ago • 8 Years + • Game Economy

Job Summary

Job Description

The Director of Game Economy Design for Candy Crush Saga will lead the long-term economy design strategy. This role requires shaping and evolving the game's economy to maximize engagement, retention, and monetization while maintaining player satisfaction. Key responsibilities include defining the economy vision, translating it into actionable tactics, championing innovation, partnering with cross-functional teams to establish KPIs and measure performance, identifying opportunities in player behavior, and leading and mentoring a team. The ideal candidate will have significant experience in F2P game economy design, a passion for match-3 games, a strategic mindset, strong analytical skills, and exceptional leadership capabilities.
Must have:
  • Significant F2P game economy design experience
  • Match-3 game expertise and market understanding
  • Strategic thinking and complex problem-solving
  • Data analysis and KPI utilization
  • Leadership and cross-functional collaboration

Job Details

Craft:

Games Design & Production

Job Description:

We are seeking an ambitious and visionary Director of Economy Design to lead the economy design strategy for Candy Crush Saga, the world’s most beloved match-3 game with over 200 million monthly active players. This role sits at the intersection of creativity, strategy, and leadership—driving innovation, growth, and excellence in our game economy to deliver exceptional player experiences and business results.

Your role within the Kingdom

As Director of Economy Design, you will be a strategic leader responsible for shaping and evolving the long-term economy design vision for Candy Crush Saga. You will drive forward-thinking systems and economy design strategies that maximize engagement, retention, and monetization while ensuring a balanced, fun, and rewarding experience for players of all types. 

Key Responsibilities

  • Economy Leadership & Vision

    • Define and own the long-term economy design strategy for Candy Crush Saga, aligning player, product, and business needs.

    • Translate the economy vision into clear, actionable tactics and as part of the Economy Management team oversee execution to ensure impactful delivery and measurable results.

    • Champion innovation in systems and economy design, setting the bar for best-in-class practices across King and the broader F2P industry.
       

  • Strategic Impact & Decision-Making

    • Partner with Product, Analytics, and Game Design teams to establish economy health KPIs and ensure strong measurement of in-game systems’ performance.

    • Identify gaps, opportunities, and trends in player behavior and game progression, using insights to guide strategic decisions that balance player satisfaction with business goals.

  • Cross-Disciplinary Leadership

    • Build strong partnerships across game teams and crafts to ensure cohesive execution of the game economy vision.

    • Influence and align senior stakeholders on complex systems and economy challenges, ensuring clear communication of priorities, rationale, and impact.

    • Act as the economy design thought leader, presenting key insights and strategies to studio leadership and executive teams.

  • Team Leadership & Development

    • Lead and mentor a cross functional team, fostering a culture of ownership, collaboration, and excellence.

    • Empower your team with frameworks, tools, and processes to design and implement robust, scalable game economies.

    • Inspire innovation and experimentation, driving forward-thinking approaches to economy balancing and system design.

Skills to Create Thrills

  • Significant experience in economy and systems design roles, with proven success in F2P games at scale.

  • Experience driving economy design strategy for large-scale, live-operated F2P games.

  • A strong passion for match-3 games and a deep understanding of the casual gaming market.

  • Strategic mindset with a track record of solving complex economy and monetization challenges at both macro and micro levels.

  • Collaborative and persuasive communicator—capable of influencing senior stakeholders and aligning diverse teams around a clear vision.

  • Deep analytical acumen with experience leveraging data and KPIs to inform design strategies and decisions.

  • Proficiency in creating economy simulations, progression models, and reward systems for complex, multi-layered games.

About King

At King, we're Making the World Playful. Heard of Candy Crush? We're the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren't just crushing it with candies, we're also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft.

A Great Saga Needs All Sorts of Heroes

King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.

Making the World Playful

Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?

Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.

So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.

Applications need to be in English.
Discover King at careers.king.com

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About The Company

At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it and loads of other sweet games like Farm Heroes.

England, United Kingdom (On-Site)

London, England, United Kingdom (On-Site)

Stockholm, Stockholm County, Sweden (On-Site)

London, England, United Kingdom (Hybrid)

Malmö, Skåne County, Sweden (On-Site)

London, England, United Kingdom (On-Site)

London, England, United Kingdom (Hybrid)

London, England, United Kingdom (On-Site)

London, England, United Kingdom (Hybrid)

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