Email Marketing Coordinator

1 Month ago • All levels • Campaign Management • Marketing

Job Summary

Job Description

The Email Marketing Coordinator at Disney will be responsible for managing the email campaign production process across 6+ markets, utilizing Salesforce Marketing Cloud. Key responsibilities include building engaging emails, managing creative assets, overseeing translations, collaborating with various teams, executing A/B and multivariate tests, and analyzing campaign performance. This role requires strong organizational skills, project management expertise, and excellent communication skills. Prior digital marketing or retail experience is preferred. The role is based in the London office and involves working 4 days a week.
Must have:
  • Salesforce Marketing Cloud expertise
  • Email campaign production
  • Creative asset management
  • A/B testing experience
  • Collaboration & communication skills
  • Project management skills
Good to have:
  • HTML knowledge
  • Retail experience
  • JIRA experience
Perks:
  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry
  • Disney Discounts
  • Excellent parental and guardian leave
  • Employee Resource Groups

Job Details

Job Summary:

About The Role & Team

Are you passionate about creating magical experiences through email marketing? As an Email Marketing Coordinator at Disney, you'll play a pivotal role in the Disney Store email campaign production process across 6+ markets. You'll build engaging emails using Salesforce content builder, manage the transfer of creative assets, and oversee translations to ensure every campaign is a success. Collaborate with wider teams to meet specifications and timelines, work closely with the Email Supervisor on various projects, and partner with creative teams and central marketing functions for seamless campaign launches. You'll also execute A/B and multivariate tests to boost engagement and stay ahead of industry trends. If you're ready to bring your creativity and expertise to a world-renowned brand, we want to hear from you!

This is a full-time role, based out of the London office in Hammersmith, 4 days a week.

What You Will You Do

  • Responsible for operating the email production process within Salesforce Marketing Cloud content builder & assisting in production processes outside of this (i.e. with assistance from agency teams).  
  • Assist the wider team where necessary with content strategy planning, creative strategy & delivery, test and learn activations, campaign targeting, campaign data selections, performance reporting & agency support. 
  • Responsible for creating basic build emails within templates in Content Builder (Salesforce Marketing Cloud functionality). The Co-ordinator will create multiple email campaigns per month (x6 markets) with knowledge of HTML preferred but not essential (ideally willing to learn). 
  • Daily usage of the JIRA project management platform, liaison with central CRM teams, working with the HTML build agency, communication with wider Disney Store team including creative, trading, planning & wider marketing functions.  
  • Assist with the campaign planning process and communication calendar. 
  • Ensure that email briefs from local markets are completed correctly with full details on data selections and targeting in line with best practice. 
  • Assist in reviewing campaign performance, including results of A/B testing. 
  • Works closely with colleagues across the business and markets to improve performance, share results and consider innovative new approaches to ways of working. 
  • Champion continuous improvement of email process against benchmarks to drive performance. 

Required Qualifications & Skills

  • Previous digital marketing experience preferable 
  • Retail experience preferable 
  • Passion to learn email best practices, methodologies, techniques and tools 
  • Computer literate: working knowledge of Microsoft Word, Excel and PowerPoint is essential  
  • Self-starter with strong organisational skills  
  • Ability to respond promptly and professionally to business requests or inquiries, seeking guidance as appropriate. 
  • Demonstrable expertise in project management with the ability to keep on top of a busy workload 
  • Skilled in working with different internal teams and senior stakeholders 
  • Excellent communication skills 

  

The Perks

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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