Events and Experience Manager - Client Accounts

5 Days ago • 6-8 Years • Events

Job Summary

Job Description

The Events and Experiences Manager leads the end-to-end strategy and execution of Entain events and customer experiences. Responsibilities include developing an annual event calendar, designing tailored experiences for different customer segments, overseeing event logistics and execution, managing a team of professionals, collaborating with various internal teams (Client Management, Partnerships, Marketing, Operations), managing external partners, measuring event success using data and feedback, and implementing continuous improvement practices. The role requires strong event management, experiential marketing, or customer experience leadership experience, preferably in wagering, sports, hospitality, or entertainment, and the ability to manage large-scale events.
Must have:
  • Strong event management experience
  • Team management and large-scale event delivery
  • Exceptional project management and communication
  • Customer experience and brand engagement passion
  • Commercial acumen and alignment to business objectives
  • High-pressure environment adaptability

Job Details

Description

Start your game… 

Entain Australia and New Zealand are fearlessly revolutionising the sports, racing and wagering industry. We are committed to delivering exceptional and unforgettable customer experiences, fueled by creativity, innovation, and a strong connection between our audience and industry.

Our Client Accounts department is dedicated to driving sustainable wagering and delivering exceptional customer experiences through effective account management. Focused on loyalty, the Client Accounts team builds strong connections between customers and products, using modern technologies and customer insights to identify, satisfy, and retain clients.

The Why...

The Events and Experiences Manager is a visionary, highly organised, and dynamic professional responsible for leading the end-to-end strategy and execution for Entain-events and hosted events customer experiences, and activations.

In this role, you will be responsible for delivering unforgettable moments and overseeing the full lifecycle of events and experiential programs — from ideation to execution — ensuring all touchpoints reflect the energy, excitement, and premium feel of Entain brands. You will manage a team of dedicated professionals and work cross-functionally with Client Management, Partnerships, Marketing, and Operations teams to elevate our brand presence and customer engagement across all tiers, with particular emphasis on premium or high value audiences.

The What and How:

Strategy & Planning

  • Assist and develop and own the end-to-end Events and Experience Strategy aligned to brand, customer engagement, and commercial objectives.
  • Create an annual calendar of events and experiences across key sporting and racing moments, sponsorships, and customer lifecycle touchpoints.
  • Design tailored experience tiers across customer segments, with a focus on premium, and partner engagement.

Execution & Delivery

  • Oversee the planning, logistics, and execution of all major events, brand activations, sports and racing carnival experiences, and customer hospitality programs.
  • Maintain operational excellence and high standards for all event deliverables including vendor management, on-site experience, hospitality, and compliance.
  • Lead the delivery of innovative and unique experiences that differentiate Entain’s brands in the marketplace.

Team Leadership & Development

  • Lead, mentor, and develop a high-performing team event and experience professionals.
  • Provide clarity on goals, KPIs, and personal development plans for all direct reports.
  • Foster a collaborative and customer-first culture within the team.

Collaboration & Stakeholder Engagement

  • Work closely with internal teams including Client Management, Partnerships, Outbound, Marketing, Legal, and Customer Service to deliver integrated experiences.
  • Manage external partners, venues, agencies, and suppliers to ensure quality, alignment, and value.
  • Be the primary liaison for experience delivery across marquee partnerships.

Performance & Continuous Improvement

  • Measure and report on the success of created events and initiatives using data, customer feedback, and ROI metrics.
  • Implement post-event reviews and continuous improvement practices to elevate future experiences.
  • Ensure budget accountability, cost efficiency, and strategic reinvestment of experience spend.

Your Skills and Experience:

To help you get into the game and be set up for success in this role you will come with broad skills and experience covering:

  • Strong demonstrated experience in event management, experiential marketing, or customer experience leadership roles, preferably in wagering, sports, hospitality, or entertainment.
  • Proven experience managing teams and delivering large-scale, high-impact events.
  • Exceptional project management and stakeholder communication skills.
  • Passion for customer experience, brand engagement, and hospitality excellence.
  • Strong commercial acumen and ability to align events to business objectives.
  • Ability to work in high-pressure, fast-paced environments, particularly during peak racing and sporting periods.
  • Flexible to travel and work on-site during key events (some weekend work expected).

Where and how you can work...

We have offices expanding across multiple locations in Australia and New Zealand. However, this is a full time role that would ideally be based in our Brisbane office.

We value a flexible work environment and while there will be opportunities to work remotely, this type of role is mostly based in the office or on location. You’ll need to thrive in a dynamic environment and be flexible across the working week, with ad-hoc weekend work also possible.

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.

Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.

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About The Company

Welcome to Entain.


Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s.


Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker.


But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology.


It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting and gaming. Really though, it’s the people that truly make us who we are. There’s over 30,000 of us around the world and counting, but we all play for the same team.


We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together.


If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.

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