Group Creative Director, Copy

1 Month ago • 6 Years + • $220,000 PA - $250,000 PA

Job Summary

Job Description

As a Group Creative Director, Copy, you will lead large teams to creative excellence and drive account growth. You will be a master storyteller, capable of making complex ideas simple. You will be responsible for driving creative discipline, pushing innovation, and developing creative that fulfills brief expectations. You will be expected to write clear, compelling copy and partner with other disciplines to build amazing digital solutions. You will also be involved in pitching to senior clients, managing collaborations, overseeing execution, and mentoring the team. The candidate should have experience in creative direction or creative lead roles in an agency environment.
Must have:
  • 6+ years of experience as a creative director or lead.
  • Exceptional writing skills in various styles and formats.
  • A love for digital platforms like social, web, the metaverse, AI, and gaming.
  • An understanding of digital platforms and solutions.
  • Knowledge of digital user experiences and how to innovate within UX and UI.
  • Ability to stay on top of cultural trends and technology developments.
  • Experience in creative brief development, campaign development and user experiences.

Job Details

As a Group Creative Director, Copy you are a strong creative voice of the agency and holistically lead large teams to creative excellence, account growth, project delivery and talent development. You are a master storyteller – knowing what sells, showing what delights, and flexing creative limits with ideas that scare and enthrall. You know how to make the complex simple, the digital, human and the work the best it can be.

You are a driving force. You maintain momentum. You are proactively directing and inspiring your team to achieve and succeed. You are optically and mentally present. You solve problems and overcome challenges with poise and confidence. You advocate for your client, your team, and for the agency.


You Will:

  • Drive creative discipline, through operational expertise and work to improve a culture of excellence and accountability.
  • Push ambition and innovation of the work and reshape briefs as necessary.
  • Lead the team to conceive and develop creative that fulfills the expectation of the brief.
  • Develop experiences that connect customers to brands across the full ecosystem.
  • Write clear, compelling copy that supports brief objectives and resonates with target audiences.
  • Partner with other disciplines to arrive at great insights and build amazing digital solutions.
  • Effectively communicate creative ideas and strategies to all project stakeholders. Lead and partner with multidisciplinary teams.
  • Pitch to high-profile senior clients with an understanding of their motivations and objectives.
  • Integrate with partner agencies and manage collaborations with external parties.
  • Get work live, overseeing the execution process to ensure creative excellence.
  • Set and meet expectations for deliverables, estimations, and project plans.
  • Develop, implement and monitor quality standards across all creative disciplines.
  • Provide regular team mentorship and constructive feedback.
  • Develop, monitor, and modify creative department staffing strategies and plans, including team compensation and performance, skills, training, and mentorship.

You Have:

  • 6+ years experience as a creative director or creative lead in an agency environment – brainstorming, creative brief development, creative platform development, campaign development, developing user experiences across the connected ecosystem, and creative execution.
  • Exceptional writing skills, including the ability to write in a range of voices, styles, and formats.
  • A love for digital. Social, web, the metaverse, AI, gaming. All of it.
  • An understanding of the full breadth of digital platforms and solutions and how to steer creative outcomes across the full ecosystem.
  • A deep knowledge of digital user experiences and how to innovate within UX and UI.
  • A drive to stay on top of cultural trends, technology developments and audience insights as they pertain to the work.
  • The desire to bring your team up with you. You lead by example. You are a natural mentor, guiding with empathy and inspiration.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • The ability to work on multiple projects simultaneously and effectively juggle demand.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Similar Jobs

Glean - Channel Manager- West

Glean

Los Angeles, California, United States (On-Site)
4 Weeks ago
Glean - Solutions Architect

Glean

Seattle, Washington, United States (On-Site)
1 Month ago
PwC - Workforce Transformation Senior Manager

PwC

Singapore (On-Site)
8 Months ago
Playground Games - Associate Production Director

Playground Games

Royal Leamington Spa, England, United Kingdom (Hybrid)
1 Month ago
Fluence - Lead Engineer - Battery Module

Fluence

Houston, Texas, United States (Hybrid)
7 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

In mobi - Manager - HRBP (GTM)

In mobi

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Axi - Senior Risk Manager

Axi

Cyprus (Hybrid)
1 Month ago
Gearbox Software - Layout Lead, Cinema & Cinematics Dept

Gearbox Software

Frisco, Texas, United States (Hybrid)
6 Months ago
Google - Lead, YouTube Transparency and Compliance Data Science

Google

San Bruno, California, United States (On-Site)
1 Month ago
ByteDance - Tech Lead Manager, Authorization Product

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
Philips - Healthcare Service Operations Leader, AM&D

Philips

Malvern, Pennsylvania, United States (On-Site)
4 Weeks ago
Axon - Senior HRBP

Axon

Scottsdale, Arizona, United States (On-Site)
1 Month ago
Side - Regional HR Director

Side

Tokyo, Tokyo, Japan (On-Site)
1 Month ago
Canva - Engineering Manager (BE) - Content Management & Distribution

Canva

Auckland, Auckland, New Zealand (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in New York, New York, United States

Google - Senior Research Scientist, Google Cloud AI

Google

Sunnyvale, California, United States (On-Site)
1 Month ago
McDonald's Corporation - Supervisor, Business Analysis

McDonald's Corporation

Chicago, Illinois, United States (On-Site)
1 Month ago
ByteDance - AI/LLM Network Software Engineer (High Speed Network)

ByteDance

Seattle, Washington, United States (On-Site)
1 Month ago
WebTech Corporation - Quality Technical Advisor - Lead Combo 2nd Shift

WebTech Corporation

Kansas City, Missouri, United States (On-Site)
2 Weeks ago
Netflix - Senior Researcher - Ads Experiences

Netflix

Los Gatos, California, United States (On-Site)
1 Month ago
Google - Senior Interaction Designer, Google Help Experiences

Google

Mountain View, California, United States (On-Site)
1 Month ago
GameJobs - Principal Geometry Engineer

GameJobs

Cary, North Carolina, United States (On-Site)
1 Month ago
Sleeper - Sr. Product Designer (Contract-to-Hire)

Sleeper

Seattle, Washington, United States (Remote)
2 Months ago
Ziff Davis - Lead Product Manager

Ziff Davis

Los Angeles, California, United States (Hybrid)
3 Weeks ago
CyberArk - AI Value Architect (PM/PO)

CyberArk

United States (Hybrid)
4 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Vancouver, British Columbia, Canada (On-Site)

Cupertino, California, United States (On-Site)

Calgary, Alberta, Canada (On-Site)

Vancouver, British Columbia, Canada (On-Site)

Los Angeles, California, United States (On-Site)

Calgary, Alberta, Canada (On-Site)

Los Angeles, California, United States (On-Site)

Chicago, Illinois, United States (On-Site)

Vancouver, British Columbia, Canada (On-Site)

Calgary, Alberta, Canada (On-Site)

View All Jobs

Get notified when new jobs are added by Critical mass

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug