Jobs

Scholarships

Courses

Companies

Placements

Community

Home >

Jobs >

Head of Marketing - SCUM

Head of Marketing - SCUM

5 Months ago • All levels • Marketing • Undisclosed

About the job

3 skills required for this role

Add these skills to join the top 1% applicants for this job

multiplayer

budget-management

cross-functional

Job Description

Lead marketing for the popular survival game SCUM. Experience in brand management, product marketing, and building tactical marketing plans is essential.

Must have:

Brand Management
Product Marketing
Tactical Plans
Cross-functional Coordination

Good to have:

Data Analysis
Performance Marketing
PR & Creative
Survival Games

Perks:

Flexible Working
Discretionary Bonus

Description

Are you an experienced Marketing Leader who wants to lead a small cross-functional team on the creation & implementation of the go to market strategy for the popular multiplayer survival game, SCUM, currently in early access on Steam.

As the Head of Marketing at Gamepires your role will include the development & execution of marketing plans across multiple channels. You will be leading the go to market strategy for SCUM, setting the tone of the brand & developing this for both new & existing players.

Following the full commercial launch of the game, you will you will then own the live service marketing plans for future updates, working closely & collaboratively with the development team to ensure that your plans are delivered.

This is an opportunity to make a strong & meaningful impact on the success of an already popular game, and catapult it to new heights as you make your mark as part of the leadership group shaping the success of SCUM and Gamepires.

What you’ll be doing:

Develop and execute successful go to market programs for the launch of SCUM across PC & Console.
Create, implement & deliver ongoing SCUM Live Service marketing plans.
Define and champion the franchise vision, brand identity and product positioning based on close partnership with development, community, marketing, creative, analytics, and research teams.
Lead the SCUM marketing & community teams to success; setting standards & owning overall accountability for great team culture & marketing execution.
Partner with development & research to ensure the player voice is part of the active product development roadmap.
Explore and implement innovative data analysis techniques & methods to drive new insights that have material impact on marketing performance.
Have ownership & management of the SCUM marketing budget ensuring that all spend is KPI driven and delivers strong ROI.
Be an active part of the Gamepires Leadership team, ensuring that marketing is front & center of overall decision making & contributing to overall strategic goals.
Partner with specialist marketing teams such as performance marketing, PR & creative services to align strategic plans and help execute against the plans and tactics.
Partner with internal creative and development teams to develop stand out and effective creative: logos, key art, and videos, icons, and storefronts.
Work alongside the Head of Digital to define acquisition targets, KPIs and budget required to hit & exceed business goals and objectives.

What we’re looking for:

Proven experience in brand management, brand strategy, product marketing, and building tactical marketing plans.
A strong enthusiasm for survival, crafting PC & console games.
Strong cross-functional project management and coordination experience.
Demonstrable marketing creative development and management experience.

Why work at Gamepires?

In addition to joining a talented and passionate team who love what they’re doing, Gamepires offers:

Flexible working hours
Discretionary Bonus
Budget for education and game dev summits
Yearly health check-ups and 100% paid sick leave
Care & Attention towards your professional development
Experience working on a globally famous Croatian game
Friendly work atmosphere in a modern office in Zagreb
Opportunity to learn from successful game developers
Team and Social gatherings
Fresh coffee, tea, fruits, and healthy snacks in the office
MultiSport Card

View Full Job Description

Upload your resume, increase your shortlisting chances by 80%

About The Company

Gamepires

1 Active Job

“Gamepire - someone who is now allergic to light caused by countless hours playing video games, such as SCUM, in the dark” - definition from the Urban Dictionary We are a game development studio based in Zagreb, Croatia, whose main focus is creating video games with realistic graphics and gameplay. Our critically acclaimed multiplayer survival game ‘SCUM’ became the fastest selling new game on Steam within the first 24h. Prior to SCUM, we released the Gas Guzzlers Extreme game series which was rated 89% positive score on Steam as well as winning “best racing Game” for the year 2013. We created PranaEngine so we can deliver the best product possible. We want to be the best in our field, and to do so we need outstanding people who share the same passion regarding making games and exploring new concepts. And we found some! Here is what they have to say: “The atmosphere in the office is great. Since I got here, I can only say that the company culture and the team were the first two things that made the most significant impact on me”. - Estera, a concept artist and member of our 2D team “The best part of my job is the opportunity to work on a 3D video game. Developing a game using a modern game engine is very exciting for me. Although, I must admit board game day, pizza day and football on weekends are just as exciting!” - Goran, a developer and member of our programming team “I love the process of generating and materializing ideas for new assets in the game and seeing how my creations enrich the players’ overall experience.”- Katarina, a level designer We have a great team but we’re always seeking more talented individuals who are willing to develop and grow with us, and ultimately enrich our working environment. Be brave and apply for your next adventure, hope to see you soon.