Head of Marketing - SCUM

Are you an experienced Marketing Leader who wants to lead a small cross-functional team on the creation & implementation of the go to market strategy for the popular multiplayer survival game, SCUM, currently in early access on Steam.

As the Head of Marketing at Gamepires your role will include the development & execution of marketing plans across multiple channels. You will be leading the go to market strategy for SCUM, setting the tone of the brand & developing this for both new & existing players.

Following the full commercial launch of the game, you will you will then own the live service marketing plans for future updates, working closely & collaboratively with the development team to ensure that your plans are delivered.

This is an opportunity to make a strong & meaningful impact on the success of an already popular game, and catapult it to new heights as you make your mark as part of the leadership group shaping the success of SCUM and Gamepires.

What you’ll be doing:

• Develop and execute successful go to market programs for the launch of SCUM across PC & Console.
• Create, implement & deliver ongoing SCUM Live Service marketing plans.
• Define and champion the franchise vision, brand identity and product positioning based on close partnership with development, community, marketing, creative, analytics, and research teams.
• Lead the SCUM marketing & community teams to success; setting standards & owning overall accountability for great team culture & marketing execution.
• Partner with development & research to ensure the player voice is part of the active product development roadmap.
• Explore and implement innovative data analysis techniques & methods to drive new insights that have material impact on marketing performance.
• Have ownership & management of the SCUM marketing budget ensuring that all spend is KPI driven and delivers strong ROI.
• Be an active part of the Gamepires Leadership team, ensuring that marketing is front & center of overall decision making & contributing to overall strategic goals.
• Partner with specialist marketing teams such as performance marketing, PR & creative services to align strategic plans and help execute against the plans and tactics.
• Partner with internal creative and development teams to develop stand out and effective creative: logos, key art, and videos, icons, and storefronts.
• Work alongside the Head of Digital to define acquisition targets, KPIs and budget required to hit & exceed business goals and objectives. 

What we’re looking for:

• Proven experience in brand management, brand strategy, product marketing, and building tactical marketing plans. 
• A strong enthusiasm for survival, crafting PC & console games.
• Strong cross-functional project management and coordination experience.
• Demonstrable marketing creative development and management experience. 

Why work at Gamepires?

In addition to joining a talented and passionate team who love what they’re doing, Gamepires offers:

• Flexible working hours
• Discretionary Bonus
• Budget for education and game dev summits
• Yearly health check-ups and 100% paid sick leave
• Care & Attention towards your professional development
• Experience working on a globally famous Croatian game
• Friendly work atmosphere in a modern office in Zagreb
• Opportunity to learn from successful game developers
• Team and Social gatherings
• Fresh coffee, tea, fruits, and healthy snacks in the office
• MultiSport Card