Insight & Intelligence Director, Oral

1 Month ago • 10-15 Years

Job Summary

Job Description

The Insight & Intelligence Director, Oral, will be a key business partner for the Oral GM, Marketing, Trade Marketing, and Sales teams. Responsibilities include conducting market, consumer, and category analysis to identify growth opportunities and trends; tracking business performance; driving innovation and brand excellence; and leading advanced analytics projects. The role involves developing partnerships, leading the CBIA team, and contributing to commercial strategies. The candidate should have experience in consumer insights/analysis in the FMCG industry, a proven track record in CMI, and experience with market data intelligence tools. The role requires strong communication and influencing skills.
Must have:
  • 10-15 years of experience in consumer insights/analysis
  • Experience in CMI category leadership
  • Enriched experience in market data intelligence
  • Track record of driving innovation, brand and operational excellence
  • Experience in proactively driving strategic initiatives
  • Hands-on experience in statistic analytics
  • Strong oral and written communication skills

Job Details

Key Accountabilities/Responsibilities 主要工作职责:
•    Full end to end business partner with Oral GM, Marketing, Trade Marketing and Sales. 
•    Strategically develop deep market, consumer, macro-economics and category analysis to identify business growth opportunities and consumer trends. 
•    Track business performance of own brands and competition in various channels and build clear picture of growth driver / issue for team to take action.
•    Drive innovation excellence through deep consumer understanding and develop innovation test (both pre and post) frameworks and protocols in omnichannels to facilitate alignment in cross functions and global team. 
•    Drive brand excellence through brand equity tracking, media and communication analytics and creative excellence, leading discussions across SMD and BU relevant teams to improve brand power. 
•    Lead advanced analytics projects including forecast, MMM, AI insights, etc. and drive comprehensive analytics into actions and stories.
•    Lead commercial excellence, e.g. city expansion plans, price and promotion strategy, competitor analysis etc. whenever is relevant to overall BU strategies.  
•    Develop trust partnership with global team and local cross function team, drive Oral CBIA as more impactful business partner within Oral BU. 
•    Grow and develop people in Oral CBIA team. 
Qualifications/Requirements: (Education / Experience / Competencies)
申请资格 / 职位要求:(教育背景 / 工作经验 / 知识与技能):
•    10-15 years’ experience in consumer insight/analysis in both agency and client side, preferably FMCG industry and have global network. 
•    Proven record in CMI category lead position, partnering GM or Marketing Director. 
•    Enriched experience in market data intelligence, specifically EMI, Nielsen (RMS/City sensor/AAC), Kantar World Panel, Online tracking tools (Venn/Smart path/Nint), EC data tool (策略中心,云图, etc.), Kantar BPS, MMM, shopper journey, etc. and lead annual planning/review multiple data source consolidation. 
•    Track record on drive innovation, brand and operational excellence.  
•    Experience in proactively drive strategic initiatives to drive business growth. 
•    Hands-on experience in statistic analytics, e.g. time series forecast, correlation, regression analysis and basic knowledge in data infrastructure, PBI, etc. 
•    Strong oral and written communication Skills and ability to influence peers/upwards
•    Open minded, flexible in changes and quick learner of new capabilities. 
 

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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