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Insights Specialist, Ads Solutions, gTech

Insights Specialist, Ads Solutions, gTech

3 Weeks ago • 2 Years + • Data Analyst

About the job

7 skills required for this role

Test your skills to join the top 1% applicants for this job

looker

python

sql

tableau

data-analytics

critical-thinking

cross-functional

Job Description

The Insights Specialist at gTech Ads will leverage data to provide actionable insights for clients, helping them achieve their marketing objectives. This involves developing data infrastructure, automating solutions, and analyzing complex datasets to create compelling narratives. The role requires strong communication and stakeholder management skills to translate complex data into easily understandable formats for business teams and clients. Responsibilities include collaborating with business teams and partners, developing compelling insights, analyzing data to drive customer business objectives, utilizing measurement tools for presentations, and simplifying complex data for effective communication.

Must have:

Bachelor's degree or equivalent experience
2+ years experience in digital media/advertising
SQL experience
Data analysis and presentation skills
Client communication and collaboration

Good to have:

Automation experience
Experience with data visualization tools (Tableau, Looker Studio)
Client-facing data analytics experience
Experience with Google's tools and datasets
Coding skills (R, Python)
Database management skills

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Minimum qualifications:

Bachelor's degree or equivalent practical experience.
2 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns and providing client solutions.
Experience with SQL.

Preferred qualifications:

Experience with basic automation techniques.
Experience working with investigative and narrative tools such as spreadsheets, presentation-software, tableau, looker studio, etc.
Experience in a client-facing data analytics role or in presenting data-based narratives to executive stakeholders and partners.
Experience working with Google’s tools and datasets.
Ability to code in an object oriented programming language (e.g., R and Python) and manage database systems and SQL workflow.

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

In this role, you will find compelling insights within data and use exceptional business and communication skills to translate those insights into action to help our customers meet their business and marketing objectives. You will have technology and business expertise, use coding and SQL knowledge and ability to understand business problems to communicate effectively to Business teams. You will spend time digging into big, complex data sets and use critical thinking, problem-solving and data driven decision making.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our .

Responsibilities

Work with Business teams, Partners (Analytical Consultant and Measurement Leads) and gTech Ads Solutions Managers to develop compelling, integrated, research-based insights and narratives to enhance Google's ability to promote relevant media solutions to clients.
Develop data infrastructure and automated solutions which enable Sellers to leverage Search trends for pitching, and identify incremental business opportunities across products (e.g., Search, YouTube, Apps).
Analyze complex datasets, convert them into strategic insights and compelling storylines in order to drive customer business objectives and enable client decisions.
Utilize insight and measurement tools to add relevant data to customer presentations and proposals, to enable business for Google Media Solutions.
Use communication and stakeholder Management skills to make complex data sets and concepts simple and easy to understand.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.