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KOL & Community Manager (PH-Based)

KOL & Community Manager (PH-Based)

4 Weeks ago • 2 Years + • Community Management

About the job

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Job Description

This role requires planning and executing innovative campaigns with KOLs and partners to boost brand impact. Responsibilities include tracking KOL performance, optimizing strategies, managing KOLs in the Philippines (online/offline activations), building a KOL database, cultivating relationships with community champions, and managing a KOL grooming program. The position also involves community activation across social platforms (tournaments, competitions), conducting user research (FGD/IDI), supporting game operation projects (payment tests, localization), and possessing a deep understanding of the gaming industry in the Philippines. Proficiency in Filipino and English is essential, along with strong social media and digital marketing skills.

Must have:

2+ years KOL management experience
Native Filipino speaker, proficient English
Keen interest in social media trends
Social media engagement analysis skills
Passionate about games, knowledge of gaming industry (PH)
Community management experience
Ability to independently execute projects
Authorized to work in Philippines
Daily TikTok user, understands user behavior

Good to have:

Esports/gaming influencer connections

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Job Description

Plan and execute innovative campaigns in partnership with KOLs and strategic partners to enhance brand impacts
Track and analyze KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights
Manage KOLs in the Phillippines by having local online or offline activation
Building and maintaining a comprehensive database of KOLs
Cultivate relationships with community champions, including micro-KOLs and community leaders, with a focus on both the growth and quality of engagement within these communities.
Manage an end-to-end KOL grooming program to nurture and support their growth within the brand community
Execute community activation across social platforms to grow the size and quality of our community. This includes organizing online tournaments, online competitions, and offline tournaments
Conduct basic user research (FGD/IDI) on certain topics such as product feedback, campaign evaluation, etc.
Support game operation projects such as payment tests in Philippines, Game Localization, and other ad hoc tasks

Job Requirements

Minimum 2 years of work experience in KOL management
Native Filipino speaker with proficient English reading, writing, and communication skills
Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussions and interacting with the community
Ability to measure social media engagement for basic analysis
Highly passionate about games with a good knowledge of the gaming industry in Singapore, Malaysia, Philippines region, notably in the Philippines; having a deep curiosity for game products and the industry's best practice
Experience managing community channels, with the ability to build, grow, and nurture relationships within online communities. Prior experience in community-building is a plus
Ability to independently execute projects with clear briefs and timelines
Authorized to work in the Philippines
Daily user of Tiktok with a good understanding of user behavior on this platform
Having connections with esports or gaming influencer communities is preferred
Comfortable working on a contract basis

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About The Company

Garena

70 Active Jobs

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology