Marketing Manager

What you'll do:

• Be part of the core team responsible for the overall artist branding, revenue, P&L and artist development.
• Coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists.
• Work with in-house and/or third-party content creators to conceptualize & complete short-form content for social media, etc. (while identifying new creators on an on-going basis); Provide ideas & strategy for online marketing campaign.
• Communicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they arise.
• Help maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities. 
• Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently.
• Work with partner teams to maximize online and offline retail promotional opportunities/support retail initiatives.
• Assure all current and any new digital partners get the assets and attention they need to execute effective promotions;
• Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions. 
• Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.
• Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders. 
• Pitch artists and tracks to local partners (brand sponsorship, collaboration project etc.);
• Build budget and effectively execute paid media campaigns. 
• Participate in new artist pitch meetings

Who you are:

• At least 7 years of progressive digital marketing experience at a record label or other related media companies 
• Thorough understanding of the music & entertainment marketplace
• Knowledge of the music streaming landscape
• Solid understanding / interest in lifestyle verticals and Urban etc. culture
• Social media Obsessed: Demonstrated knowledge of and professional planning and executing experience with social platforms (Facebook, IG, TikTok, Twitter, Youtube, Google, Line etc.)
• Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations
• Experienced and skilled at acting as a liaison between the artists/artist management and the label using persuasion, empathy, communication and trust is a plus
• Must be highly organized and capable of developing and keeping to a project timeline
• Prior experience with a variety of digital marketing tools
• Bachelor’s degree in marketing, multi-media, music business, digital business, business management or any related field is preferred 
• Proficiency/knowledge in CRM programs including Salesforce, Tableau etc. is a plus
• Data analysis/consumer-behavior research skills are a plus 

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• Annual leave, medical leave and medical insurance.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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