Marketing Manager

Responsibilities

Develop and Implement Marketing Strategies:

- Create and oversee the execution of comprehensive marketing strategies tailored to the biopharma/ life science industry.

- Develop marketing plans that support the launch and growth of biopharma/ life science products.

Product Launches:

- Lead the planning and execution of product launches, including market analysis, positioning, and promotional strategies.

- Coordinate cross-functional teams to ensure successful product introductions.

Campaign Management:

- Plan and manage multi-channel marketing campaigns, including digital, print, and event-based marketing.

- Monitor and analyze campaign performance metrics, making data-driven adjustments as necessary.

Brand Management:

- Maintain and enhance the company’s biopharma/ life science brand through consistent messaging and visual identity.

- Ensure brand guidelines are adhered to across all marketing materials and communications.

Content Creation:

- Collaborate with the medical and regulatory teams to develop compliant, engaging, and relevant content for various platforms, including websites, medical journals, social media, and email marketing.

- Manage the production of marketing materials, including brochures, press releases, and promotional products.

Market Research:

- Conduct market research to identify opportunities, trends, and competitive landscape within the biopharma/ life science industry.

- Analyze market data to develop insights and strategies for growth.

KOL Management:

- Develop and maintain relationships with key opinion leaders (KOLs) and stakeholders in the biopharma/ life science industry.

- Coordinate KOL engagement activities and events.

Qualifications

• Master's degree in Marketing, Life Sciences, or related field; MBA is a plus
• 10+ years of experience in marketing, with at least 2 years in a managerial role within the Biotechnology/ Life Science industry.
• Proven track record of successful marketing campaigns and product launches
• Strong understanding of Biotechnology/ Life Science regulatory requirements and compliance