Media Director

2 Hours ago • All levels

Job Summary

Job Description

As the Media Director, you will be responsible for managing, leading, and evolving the media strategy for a key Critical Mass account. This role involves developing and executing comprehensive media strategies that connect with diverse audiences across multiple channels. Key responsibilities include creating 360-degree media plans, pushing for innovation, collaborating with cross-functional teams, conducting research and insights analysis, managing client relationships, overseeing the implementation of media plans, monitoring campaign performance, and staying updated on industry trends. The ideal candidate will have a strategic mindset, excellent communication skills, and the ability to manage multiple projects, ensuring cohesive and consistent messaging across all touchpoints. This position also requires participating in new business efforts as needed.
Must have:
  • Proven experience in media planning and strategy development.
  • Strong understanding of audience segmentation and media analytics.
  • Excellent communication and people skills, client-focused approach.
  • Ability to manage multiple projects and priorities.
  • Strategic mind with a passion for impactful campaigns.
  • Familiarity with media planning tools and analytics software.
  • Strong leadership and interpersonal skills.
Good to have:
  • Familiarity with activation platforms (DSPs, Social, SEM).
  • Knowledge of ad trafficking software.
  • Proficiency in MS Office, specifically Excel.
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

As the Media Director, you are responsible for the management, leadership and evolution of the media strategy for a key Critical Mass account. We are seeking a dynamic and meticulous Integrated Media Leader to join our team. In this role, you will play a key part in developing and executing holistic media strategies that connect with diverse audiences across multiple channels. Collaborating closely with clients and internal teams, you will ensure that our campaigns deliver measurable results while maintaining a cohesive and consistent message across all touchpoints.

Join our team and contribute to creating innovative, full-funnel connection strategies that drive results for our clients. If you are enthusiastic about connecting brands with audiences through thoughtful, integrated media solutions, we would love to hear from you!


You will:

  • Develop and execute comprehensive 360-degree media plans that incorporate traditional, digital, social, and emerging media platforms.
  • Push for innovation and first-to-market media opportunities to elevate ourselves and our client’s standing amongst consumers and the marketing community.
  • Collaborate with cross-functional teams to build audience-first strategies, ensuring campaigns are tailored to meet client objectives and resonate with target audiences.
  • Conduct research and insights analysis to inform media planning decisions, using data to identify key audience behaviors and media consumption trends.
  • Manage client relationships by serving as a trusted advisor, communicating strategies, campaign performance, and recommendations clearly and effectively.
  • Oversee the end-to-end implementation of media plans, ensuring integration across all channels and alignment with broader marketing strategies.
  • Monitor campaign performance, optimizing media tactics to maximize ROI and achieve client KPIs.
  • Stay up to date on industry trends, emerging platforms, and innovations in media planning and audience engagement to bring fresh ideas to client campaigns.
  • Collaborate with creative, analytics, and account teams to ensure seamless execution and reporting of campaign results.
  • Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Participate in new business efforts as needed by management.

You have:

  • Proven experience in media planning and strategy development across multiple channels, including traditional and digital mediums.
  • Strong understanding of audience segmentation, media analytics, and the role of data in shaping campaign strategies.
  • Excellent communication and people skills, with a client-focused approach to building relationships.
  • Ability to manage multiple projects and priorities in a demanding environment.
  • A strategic mind with a passion for delivering impactful, unique campaigns.
  • Familiarity with both proprietary and syndicated media planning tools, research platforms, and analytics software.
  • Strong leadership and interpersonal skills with the ability to inspire and mentor a team.
  • The ability to balance strategic oversight with acting as a practitioner of your craft.
  • Familiarity with activation platforms (DSPs, Social, SEM) is a plus.
  • Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.
  • Proficiency in MS Office, specifically Excel.
  • Independence and able to work with minimal supervision, maintaining productivity.
  • Flexibility and able to quickly adapt to new situations.

What we offer:

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, wellness days, and flex days 
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
  • Diversity and Inclusion Board with 13 affinity groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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