Paid Advertising Coordinator (Spanish Speaking)

4 Hours ago • 1-2 Years

Job Summary

Job Description

As a Paid Advertising Coordinator, you will be at the forefront of paid media efforts in Spanish-speaking markets. Your role involves executing, optimizing, and analyzing impactful paid media campaigns, monitoring KPIs, and providing clear performance reports. You will also conduct keyword research, optimize creative assets, manage agencies, and collaborate with creative teams. You will be responsible for the full campaign lifecycle, from planning and launch to continuous optimization to achieve business objectives and improve ROI. The job includes managing paid media campaigns, analyzing data, providing insights, and working with creative teams. The company focuses on innovation and data-driven strategies.
Must have:
  • Native-level Spanish fluency.
  • 1-2 years PPC campaign management experience.
  • Proficiency in Google Ads and Meta Ads.
  • Ability to analyze campaign data.
Good to have:
  • Experience managing X and TikTok ads.
  • Experience in LATAM regions.
  • Familiarity with paid media tracking platforms.
  • Experience in crypto and iGaming industries.
Perks:
  • Full-time baristas making coffee and fresh juices.
  • Daily catered breakfast.
  • Snack bar and drinks.
  • Massage Wednesdays.
  • Team budgets for lunches.
  • Fun office environment with gaming consoles.
  • State-of-the-art end-of-trip facilities.
  • EAP access.
  • Learning & Development platform.
  • Paid volunteer day.
  • Flexible working hours.

Job Details

Be at the forefront of our paid media efforts in key Spanish-speaking markets!

What's in it for you?

This is an exceptional opportunity for a digitally savvy individual to take their career to the next level. You will be immersed in a fast-paced, dynamic environment, working alongside experienced professionals and external agencies to execute, optimize, and analyze impactful paid media campaigns. Your expertise in performance-based marketing and analytics will be crucial in achieving and exceeding our return on investment (ROI) objectives.

Your role with us:

As global leader in the iGaming industry, we thrive on innovation, data-driven strategies, and connecting with our diverse international audience. We are seeking a highly motivated and results-oriented Paid Advertising Coordinator with native-level Spanish language skills to play a pivotal role in driving the success of our paid media campaigns across Spanish-speaking markets.

Who are we?

At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies. Headquartered in the beautiful city of Melbourne, our growth has been remarkable.

From humble beginnings to a thriving workforce of 500+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play on your career today!

What you will do:

  • Strategic Campaign Execution: Take ownership of the full campaign lifecycle, from initial planning and launch to continuous iteration and optimization of paid media campaigns to maximize performance and achieve business objectives.
  • Performance Monitoring & Optimization: Diligently monitor and analyze key performance indicators (KPIs) such as ad spend, registrations, CPA, and first-time deposits (FTDs) across various digital channels. Identify trends, extract actionable insights, and implement data-driven optimizations.
  • Keyword & Competitive Landscape Analysis: Conduct thorough research on relevant keywords and the competitive landscape to identify new growth opportunities and inform campaign strategies.
  • Creative & Landing Page Optimization: Evaluate competitor creative assets and landing pages, providing recommendations and collaborating on the development of high-converting experiences tailored to Spanish-speaking audiences.
  • Performance Reporting & Insights: Track and report on key performance metrics, providing clear and concise performance reports with actionable insights to stakeholders.
  • Campaign Testing & Experimentation: Rapidly implement and analyze A/B and multivariate tests to identify high-performing strategies and optimize ad spend more effectively.
  • Creative Coordination: Collaborate effectively with creative teams to design visually appealing and culturally relevant banner ads and native ad formats for Spanish-speaking audiences.
  • Agency Management: Oversee and manage relationships with external partners and agencies, ensuring their alignment with campaign goals and performance expectations.
  • Continuous Improvement: Proactively monitor and optimize campaigns to maximize ROI, leveraging data-driven insights and analytics tools.

What you will bring:

  • Fluency in Spanish (Native Level): Exceptional written and verbal communication skills in Spanish are essential to effectively target and engage Spanish-speaking audiences.
  • Proven Experience: 1-2 years of hands-on PPC campaign management experience, preferably with some exposure to startup environments.
  • Technical Expertise: Proficiency in Google Ads, Meta Ads, and SEM tools (e.g. SEMrush is a plus).
  • Analytical Skills: Ability to analyze campaign data and draw actionable insights.
  • Proven Portfolio: Demonstrated experience in a similar role through past campaigns and performance results.
  • Excellent Communication & Collaboration Skills: Ability to communicate effectively with internal teams, external partners, and agencies.
  • Proactive & Results-Oriented: A self-starter with a strong drive to achieve and exceed targets.
  • Adaptability & Problem-Solving Skills: Ability to thrive in a fast-paced environment and effectively solve challenges.

Bonus points if you also have:

  • Hands-on experience managing X, TikTok, and other performance ads channels would be advantageous.
  • Experience in driving growth and consistently meeting KPIs in the LATAM regions.
  • Familiarity with paid media tracking platforms would be advantageous.
  • Experience working in competitive industries such as crypto and iGaming.

Some of the perks of working with us:

  • Two full-time Baristas who will make you coffee, tea, fresh juices & smoothies!
  • Daily catered breakfast
  • Snack Bar and help yourself drinks fridges on every floor
  • Massage Wednesdays - we get professionals to do this!
  • Team budgets for lunches and activities to celebrate achievements
  • Fun office environment with pool tables, table tennis and all your favorite gaming consoles
  • State-of-the-art end-of-trip facilities
  • EAP access for you and your family
  • Learning & Development platform with over 9,000 courses
  • Paid volunteer day
  • Flexible working hours

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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About The Company

Easygo is a well-established global tech startup, we pride ourselves on being early adopters, progressive in our approach and adaptable to the ever-changing technology landscape. Our core focus is in the online gaming space building well-designed casino games, crypto platforms, and sportsbooks built on our "provably fair"​ algorithms. The products we build are used by millions of people around the world including Drake and you’ll see their logos on an EPL team, the UFC, advocated by e-gamers and in a number of other sporting places.

The last 2 years have been huge for us, we have grown from 20 to 100+ team members. Whilst the products that we build are global we have two amazing offices in the same building in the heart of the CBD with all the bells and whistles you could ever want. Including an in-house barista, pool, and table tennis tables, PS5 and Nintendo Switches, a meditation room, help yourself drinks fridge and snack wall, catered breakfast daily, weekly massages and team lunch. 

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