Product Marketing Manager

With over 50 Million users, Powtoon is the world’s leading SaaS DIY video creation platform used by virtually all Fortune 500 companies, business professionals, educators, students and individuals worldwide.
Help us turn millions of professional users into better communicators in the workplace! 

We are looking for an experienced Product Marketing Manager to join our marketing team. In this role you will work closely with cross-functional teams, including product management, sales, and design, to understand the market and develop compelling messaging and positioning. 

Key responsibilities:

1. Translate management’s vision into great products.
2. Conduct customer segmentation, define and understand the target customers persona, and collect and analyze customers' needs.
3. Optimize the customer experience and key KPIs through onboarding, retention and upselling.
4. Be the subject matter expert for customers’ needs, market and competitive landscape.
5. Write compelling product- and micro copy across all marketing channels, with a focus on product. Your words will bring our brand to life and connect with our B2B audience.
6. Define customer use cases and work with marketing, creative and product team to address them
7. Assist in the development and optimization of customer communications, funnels, onboarding materials and tutorials.
8. Develop Go-to-market strategy including pricing, packaging, launch, growth etc.
9. Build business cases and present to management

Who You Are:

• Creative Powerhouse: You have a natural flair for writing and can craft messages that captivate, inspire, and drive action. Your portfolio showcases a range of creative work, from punchy headlines or in-depth whitepapers.
• Detail-oriented perfectionist: You have a natural drive to judge not only creatives but especially to understand and challenge the user and the full flow of their experience.
• Strategic Thinker: You understand the big picture and how to align creative efforts with business objectives. You have experience developing and executing marketing strategies that deliver tangible results.
• Data-Driven Marketer: You’re comfortable diving into analytics to understand what’s working and what’s not. You use data to inform your decisions and optimize your strategies.
• Team Player & Leader: You’re collaborative, communicative, and can lead projects from concept to completion. You’re excited about mentoring junior marketers and helping them grow.
• Innovative & Agile: You thrive in a fast-paced environment and are always looking for new ways to push the boundaries of what’s possible. Change is your playground, and you’re quick to adapt

• 3+ years of experience in product marketing– MUST
• Experience in both product management and product marketing a strong advantage
• Solid experience in SaaS, web and mobile products. Experience with open platforms and marketplaces- Must 
• Experience in B2B products –MUST.
• Strong communication and interpersonal skills – MUST.
• Strong execution capabilities
• Highly motivated, with a positive outlook and a can-do attitude
• Native/ Excellent English - written and verbal- MUST (ALL content writing, interviews, communications and meetings are only in English)
• Please add 2-3 links to relevant content you have written