Sales Development Representative
Job Summary
Job Description
As a Sales Development Representative, you will identify, qualify, and nurture leads to build the sales pipeline. You will develop and execute outreach campaigns, optimize lead funnels, and collaborate with sales and marketing teams to increase conversion rates. This role involves researching and engaging prospective customers, building relationships, generating insights, and reporting to leadership. The ideal candidate thrives in a fast-paced environment and has a strategic approach to demand generation.
Must have:
- 3-5 years in inbound/outbound B2B sales role
- Excellent written and verbal communication skills in English and Mandarin
- Entrepreneurial, self-motivated, and eager to learn
- Strong interpersonal and organizational skills
- Knowledge of sales processes and CRM tools
Good to have:
- Knowledge of digital entertainment or payments industry
Perks:
- Wellness Boost
- Customized Benefits
- Growth Opportunities
- Skill Development
- Volunteer Time Off
- Family Support
6 skills required
Job Details
What We Do
Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
Commercial Team at Coda
The mission of Coda’s Commercial Team is to ensure the success of Coda by committing ourselves to the success of our digital content and service partners. The Commercial Team achieves this mission by leading the development and growth of global Publishing Partnerships (deployment of situationally dependent monetization solutions to expand revenue and margin for Coda’s gaming and creator partners), Payment Partnerships (execution and management of payment channel relationships that provide access to both payment methods and promotional reach), and Distribution Partnerships (execution of partnerships that expand the reach of distribution, monetization and promotional efforts conducted on behalf of gaming and creator partners).
We are seeking an experienced professional to drive our global inbound and outbound B2B demand efforts. In this Sales Development Representative role, you will be responsible for identifying, qualifying, and nurturing leads to fuel our sales pipeline. You will develop and execute targeted outreach campaigns, optimize lead funnels, and collaborate with sales and marketing teams to enhance conversion rates. The ideal candidate has a proven track record in B2B lead generation, CRM management, and data-driven decision-making.
If you thrive in a fast-paced environment and have a strategic approach to demand generation, we’d love to hear from you!
Responsibilities
- Create a strong pipeline of opportunities by: Identifying and targeting new business opportunities through market research and implementation of strategic outreach strategies
- Researching, qualifying and engaging prospective customers (both inbound and outbound) via meetings, phone, email, and social media
- Building and maintaining strong relationship with key prospects
- Generate insights and recommendations to help drive new business development
- Generate sales process improvement ideas
- CRM Management (uploading of leads, follow ups, etc.)
- Weekly sales tracking and reporting to leadership and executive team
- Build and maintain alignment and positive partnerships with the B2B marketing team
- Participate in virtual and/or in-person events as needed
Requirements
- 3-5 years in inbound/outbound B2B sales role, with team management experience
- Excellent written and verbal communication skills in both English and Mandarin
- Entrepreneurial, self-motivated, eager, and possessing a self-learning mentality, ready to contribute to a high-growth business
- Strong interpersonal, organizational, and problem-solving skills
- Knowledge of sales processes and ability to work with sales tools, such as Sales CRM
- Knowledge of digital entertainment (gaming, live-streaming, reading etc) and/or payments industry is preferred
Working at Coda
With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!
Our Perks*
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
*Benefits are reviewed and updated on a yearly basis
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
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