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Search & Social - Lead

Karnataka, India (On-site)

Search & Social - Lead

1 Month ago • 5 Years + • Marketing • Social Media

About the job

2 skills required for this role

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Job Description

Annalect India seeks a Search & Social Lead to manage programmatic, search, and social media campaigns end-to-end. Responsibilities include creating detailed media plans aligned with business objectives, translating business KPIs into channel KPIs, campaign setup and management (on time, on budget, on target), performance tracking and reporting, campaign analysis and optimization, troubleshooting performance issues with platform teams (Meta, Google, Bing), providing campaign insights, and training team members. The ideal candidate has 5+ years of SEM and social media marketing experience in a leadership role, proficiency in various platforms and analytics tools, and strong project and team management skills.

Must have:

Manage end-to-end Search & Social campaigns
Create detailed media plans
Proficient in Google Ads, Bing Ads, Facebook, etc.
Experience with DSPs (DV360, Amazon, TTD)
Strong analytical and optimization skills
Team leadership and management

Good to have:

Master's degree in related field

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About the job

Overview

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together

Responsibilities

Managing Programmatic, Search & Social campaigns end to end including setup, optimizations & reporting.

Creation of detailed Search & Social media plans in line with business objectives and campaign brief

Translates business KPIs in channel KPIs

Creation and set up of the campaign

Management of search campaigns on time on budget on target

Tracks performance in reporting & dashboards

Analysis and optimization of the campaigns

Works with Meta, Google & Bing team to troubleshoot performance related issues.

Campaign insights into Meta & Google strategy as well as a cross-channel media strategy.

Train Analyst level team members on latest biddable aspects.

Qualifications

Bachelor's degree in marketing, advertising, business, or a related field (a relevant Master's degree is a plus)

Proven experience (typically 5+ years) in search engine marketing (SEM) and social media marketing, preferably in a leadership or managerial role

Knowledge of search engine platforms, such as Google Ads, Bing Ads, and social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.

Manged performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD

Proficiency in using web analytics tools (e.g., Google Analytics) and social media analytics platforms

Excellent project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously, Strong leadership and team management abilities,

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About The Company

Annalect India

9 Active Jobs

We are an integral part of Annalect and Omnicom Group, the global leader in marketing and communications and one of the largest media and advertising agency holding companies in the world. We play a key role for our group companies and their branded networks by providing stellar products and services in the areas of Media Services, Marketing Science (data & analytics), Technology, Creative Services, Market Research and Business Support Services.

Since 2012, we have been helping our partner agencies realize the benefits of centralized data-driven capabilities, ultimately strengthening their relationships with various stakeholders. We have a similar focus on our people and community that is achieved by bringing diverse perspectives into our fold.