Search & Social - Lead

Overview

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together

Responsibilities

• Managing Programmatic, Search & Social campaigns end to end including setup, optimizations & reporting.
• Creation of detailed Search & Social media plans in line with business objectives and campaign brief
• Translates business KPIs in channel KPIs
• Creation and set up of the campaign
• Management of search campaigns on time on budget on target
• Tracks performance in reporting & dashboards
• Analysis and optimization of the campaigns
• Works with Meta, Google & Bing team to troubleshoot performance related issues.
• Campaign insights into Meta & Google strategy as well as a cross-channel media strategy.
• Train Analyst level team members on latest biddable aspects.