Product Marketing Specialist

1 Month ago • 3-3 Years • Marketing

About the job

Job Description

Razer seeks a passionate and experienced Product Marketing Specialist to lead their Japan market efforts. The ideal candidate will have a strong understanding of the gaming industry and experience in running effective marketing campaigns, social media management, and event coordination.
Must have:
  • Gaming Enthusiast
  • Japanese Speaker
  • Marketing Campaigns
  • Social Media
Good to have:
  • Copywriting
  • Design
  • Localization
  • Power BI
Perks:
  • Global Mission
  • Gamer-Centric
Not hearing back from companies?
Unlock the secrets to a successful job application and accelerate your journey to your next opportunity.

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Japan-based marketer
- Run an effective marketing campaign for Japanese gamers
- Deep drive for revenue increase
- Mainly Japan marketer but needs to support Korean market marketing internal process as the same team until we have enough Revenue from Korea and enough budget for Korean marketing hiring

About the job

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities
The Japan Marketing Specialist will be responsible for managing the Razer Gold website and social media platforms, overseeing the design and feedback of marketing assets, and coordinating event arrangements. This role requires close collaboration with our global marketing team, creative design, content managers, product, engineering, and operations teams to ensure timely and high-quality delivery.

Key Responsibilities

Website and Social Media Management:

  • Support marketing activities in Tokyo, Japan.
  • Coordinate marketing campaigns to do collaboration with the global marketing team in Singapore HQ.
  • Initiate programs and campaigns aimed at educating Japanese users about Razer Gold.
  • Support the delivery of end-to-end brand and marketing campaigns.
     
Marketing Asset Design And Feedback
  • Translate marketing materials between Japanese and English (including home page, promotion pages, press releases, external proposal documentations, etc.)
  • Familiarity with web tools (CMS, admin console, JIRA, Google Analytics, etc.) is a plus. Training will be provided for enthusiastic fast learners with no experience.
  • Manage Razer Gold Japan's official SNS account e.g. Twitter and any other official accounts.
  • Provide weekly reports of marketing calendar and activities, comparing target outcomes to actual achievements.
     
Event Coordination
  • Execute marketing events, including Japanese marketing copywriting, content publishing, social media copywriting and checking, marketing exposure tracking, and result clipping.
  • Assist with regional marketing activities such as applying virtual prizes, sending out rewards or gifts, and other marketing promotion details,
     
Collaboration And Cross-functional Work
  • Coordinate with the global marketing team and execute requirements such as marketing promotion localization and content publishment, new game onboarding, feedback clipping and etc.
  • Collaborate with relevant marketing and creative teams on the creation of marketing assets and back-end operations setup, and ensuring that visual and product communications adhere to Razer Inc.’s global design standards.
     

Pre-Requisites :

  • Education: Bachelor’s degree in Marketing, Business, or a relevant field (or up to 3 years of relevant working experience).
  • Gaming Enthusiast: A passion for gaming and familiarity with the gaming industry.
  • Data-Driven: Experience with tracking tools such as Google Analytics and Microsoft Power BI.
  • Language Skills
    -Proficient in English (necessary for communication within the team).
    - Preferably a native Japanese speaker (to cover Japanese platforms and collaborate with Japanese partners).
  • Technical Proficiency
    - Strong skills in Microsoft Office applications (Excel, Word, PowerPoint, etc.).
    - Familiarity with the game and marketing trends.
    - Game industry / Localization industry experience is super +
  • Mindset And Traits
    - Can-do attitude and assertiveness.
    - Self-motivated with a passion for social media management.
    - Ability to work across time zones and cultures.

Additional Advantage (Not Mandatory)

Copywriting or Design Experience:

  • If you have experience in copywriting or design, it will be an added advantage.
     

Work place

  • Candidate needs to base in the middle of Tokyo city.
  • Training onsite fully weekday middle of Tokyo.
  • Work remote/ onsite (year 2025)

Are you game?

View Full Job Description

Add your resume

80%

Upload your resume, increase your shortlisting chances by 80%

About The Company

Shah Alam, Selangor, Malaysia (On-Site)

Shah Alam, Selangor, Malaysia (On-Site)

Singapore (On-Site)

King Of Prussia, Pennsylvania, United States (On-Site)

Singapore (On-Site)

King Of Prussia, Pennsylvania, United States (On-Site)

Singapore (On-Site)

Tokyo, Japan (On-Site)

Tokyo, Japan (Hybrid)

Singapore (On-Site)

View All Jobs

Get notified when new jobs are added by Razer

Similar Jobs

Likewize - Fullstack Developer

Likewize, India (On-Site)

Playground Games - Cinematic Lead

Playground Games, United Kingdom (Hybrid)

Nintendo - Technical Support Specialist (m/f/d)

Nintendo, Germany (On-Site)

Assystems - PMO IT confirmé H/F

Assystems, France (Hybrid)

Eleven Labs - Head of Performance Marketing

Eleven Labs, Spain (Remote)

Mattel  Inc  - Sr. Marketing Associate (Fisher-Price)

Mattel Inc , United States (On-Site)

The Walt Disney Company - Werkstudent (w/m/d) Commercial Marketing

The Walt Disney Company, Germany (On-Site)

InMobiInMobi - Account Strategist

InMobiInMobi, India (On-Site)

Nintendo - CONTRACT - Events Marketing Specialist (LatAm)

Nintendo, United States (Hybrid)

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Rackspace Technology - Manager, Software Development - IN (Python/Golang)

Rackspace Technology, India (Remote)

Topsoe - Senior Software Engineer

Topsoe, India (On-Site)

Dew Software - .NET Developer

Dew Software, India (On-Site)

Micoworks - Senior Frontend Developer

Micoworks, India (Hybrid)

Codeninja - Associate Product Manager

Codeninja, Pakistan (On-Site)

Pluralsight - Software QA Engineer

Pluralsight, India (Hybrid)

Xsolla - Application Security Specialist

Xsolla, Azerbaijan (On-Site)

Dew Software - QA Engineers (Automation/Manual)

Dew Software, Canada (On-Site)

Life church - Senior Data Engineer

Life church, United States (On-Site)

Get notifed when new similar jobs are uploaded

Jobs in Tokyo, Japan

Spell Brush - Software Engineer

Spell Brush, Japan (On-Site)

Warner Bros Discovery - Senior Director, Retail Operations

Warner Bros Discovery, Japan (On-Site)

Sony Interactive Entertainment - Technical Producer - PlayStation Studios XDEV

Sony Interactive Entertainment, Japan (On-Site)

Light Speed Studios - アートデザイナー|Art Designer

Light Speed Studios, Japan (On-Site)

Blue Yonder - Business Consultant

Blue Yonder, Japan (On-Site)

Unity - License Manager

Unity, Japan (On-Site)

Workato - Intern - Platform Solutions Engineer

Workato, Japan (On-Site)

Get notifed when new similar jobs are uploaded

Marketing Jobs

Scopely - Marketing Artist

Scopely, Spain (Hybrid)

Easygo - Marketing Coordinator - Hindi Speaking

Easygo, Australia (On-Site)

NAH.io - Brand Marketing Manager

NAH.io, Hong Kong (On-Site)

Publicis Groupe - Diseñador Web

Publicis Groupe, (Hybrid)

Crunchyroll - Senior Marketing Manager, eCommerce (Contract)

Crunchyroll, United States (Hybrid)

In The Pocket - Intern

In The Pocket, Belgium (On-Site)

Blinkhealth - Senior Manager, B2B Marketing

Blinkhealth, (Remote)

Ashutosh Production - Marketing and Sales Executive (Commission-Based)

Ashutosh Production, India (On-Site)

WebFX - Jr. Internet Marketing Specialist

WebFX, United States (On-Site)

Get notifed when new similar jobs are uploaded