Senior Cold Outbound Growth Manager

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

We’re on the hunt for someone to own and supercharge our cold outbound channel across the US and globally. Email is one of Rippling’s most powerful customer-acquisition levers: we have best-in-class deliverability, a huge addressable market — everyone needs payroll ;) — and state-of-the-art internal tooling — IFYKYK. We need you to help push it even further.

In this role, you will be Rippling’s go-to cold outbound email expert. You will be responsible for driving the success of our US campaigns, supporting our international and standalone product teams, and you will support our outbound org to write more effective emails. To accomplish this you will build email campaigns and perform industry-leading personalizations at a level of scale and revenue impact that cannot be matched. You will also work closely with our growth engineers to optimize our internal tooling and sending infrastructure.

Why Rippling? As Kleiner Perkins’ Hamid puts it, “Rippling’s growth is in the 1% of the 1%—one of the fastest-growing companies in the world.” You’ll join a fast-paced, world-class growth team where being a self-starter, analytical thinker, and eager learner will help you thrive.

What you will do

• Lead end-to-end cold email experimentation—from brainstorming personalized campaign ideas and creative CTAs to running A/B tests and scaling winners
• Partner closely with product marketing, demand gen, marketing ops, and analytics to turn emails into demos and drive revenue
• Work closely with our growth engineers to optimize our automated email system for deep personalization while maintaining simplicity
• Work closely with your sales counterparts to maximize ROI of positive replies and assist their efforts using AI
• Continuously optimize performance while exploring new ways to unlock growth
• Influence the outbound, international, and standalone product email strategy
• Lead email experimentation from strategic brainstorming of personalized campaign ideas and creative CTAs to designing and running rigorous A/B and multivariate tests across all elements, and scaling winners
• Analyze campaign performance data and overall channel metrics across the entire funnel to continuously optimize results, identify opportunities for improvement, and explore new ways to unlock growth
• Leverage advanced automation platforms, such as Clay, and understand GTM engineering principles to create hyper-personalized and highly effective campaigns at scale

What you will need

• 2+ years of experience driving growth through email or performance marketing in a fast-paced environment, comfortable with both quantitative analysis and qualitative execution.
• Strong analytical skills with a proven ability to analyze complex data sets using tools like Tableau, Looker, SQL or similar, to identify trends, measure performance (open rates, click-through rates, conversion rates, LTV, ROI), and derive actionable conclusions for optimization.
• Exceptional written and verbal communication skills, with a portfolio showcasing persuasive, clear, and concise B2B SaaS email content designed for different audience segments.
• Proven experience designing and implementing robust A/B and multivariate testing frameworks and methodologies to continuously improve campaign performance.
• Solid understanding of GTM engineering principles, including automated outbound systems, ETL data pipelines, and leveraging AI for scale and personalization.
• Direct experience with lead generation, data enrichment, and advanced personalization platforms (e.g., Clay), or running a cold outbound agency, is highly desirable.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.