Senior Game Designer - LiveOps & Product Strategy

We are looking for a Senior Game Designer with LiveOps and Product Strategy experience to become the key force behind the LiveOps strategy for our free-to-play titles. Your role will combine the creative ingenuity of game design with the analytical mindset of Product Management. You’ll dive deep into market research, uncovering trends and fresh opportunities to propel our titles forward, while continuously optimizing the player experience using data and KPIs. You'll champion the delivery of top-notch products, becoming an integral part of an agile, multidisciplinary, and creatively charged game development team.

About CoolGames

At CoolGames, we’re proud to be a leading international HTML5 game studio, working with some of the world’s biggest ‘Big Tech’ game platforms, such as Netflix, Discord, Facebook and Microsoft Play. We also work with famous games IP such as Battleship, Angry Birds and Monopoly.  

CoolGames is part of Keesing, the world’s largest Braintainment company. Keesing is a financially strong publisher of engaging sudokus, crosswords and many other puzzles & games with a presence in over 20 countries and headquartered in The Netherlands. 

With the CoolGames HQ in Amsterdam, supported by our global remote teams, we offer market-competitive salaries, the chance to contribute to successful casual games that are played by millions and work directly with some of the biggest brands in the world. We believe in creativity, collaboration and delivering world-class gaming experiences, while giving you the choice to either join our Amsterdam studio or become part of our remote teams.

If you want to grow your career in a profitable, internationally recognized company, work closely with world-famous partners and be part of a highly professional international team,CoolGames is the right place for you.

About the role  

As Senior Game Designer you will own the full LiveOps lifecycle for our casual free-to-play web and mobile titles. Drawing on player-behavior data and market research, you will shape an evolving roadmap of in-game events, content drops, A/B experiments and monetization beats that address KPI pain points, lift retention and grow both IAP and ad revenue. Armed with tools such as GameAnalytics, you will translate insights into clear, high-impact actions, weigh effort versus impact, and continuously iterate to keep our games fresh and competitive. Working side-by-side with developers, artists, QA and marketing in an agile environment, you will articulate strategy and results to stakeholders at every level, ensuring smooth, cross-disciplinary execution. At the same time you will coach and inspire junior designers, fostering a culture of creativity, data-driven decision-making and constant improvement across the team.

Your responsibilities will include:

• Define an evolving LiveOps strategy and content roadmap for our casual F2P web and mobile games, focusing on events, IAP offers, and ad-driven promotions that drive engagement and revenue;
• Design and implement in-game experiments (A/B tests, event variations) and use the results to inform design decisions. Continuously iterate on features based on player data, ensuring that each update measurably improves player satisfaction and monetization;
• Stay on top of casual gaming market trends and top-grossing competitor titles. Identify and pitch new content ideas or mechanics (e.g., time-limited challenges, seasonal events, loyalty rewards) that align with successful industry patterns and fit our games’ audience;
• Prepare and deliver compelling presentations on LiveOps plans, product vision, and post-event analyses. Clearly communicate the “why” behind your strategy, backing it up with data and research, to secure buy-in from both internal stakeholders and external partners;
• Work within a multidisciplinary team (design, developers, art, QA, marketing) to ensure LiveOps initiatives are implemented smoothly. Participate in agile rituals (stand-ups, sprint planning) to align LiveOps tasks with development cycles and broader product goals.
• Guide and inspire junior game designers while cultivating an environment that embraces innovation and continuous improvement.