Senior Marketing Operations Manager
4 Months ago • 7 Years +
Job Description
The Senior Marketing Operations Manager will oversee marketing projects, manage digital assets, maintain sales collateral, support e-commerce initiatives, and monitor compliance. This role involves tracking customer metrics, managing trade shows, organizing company events, and generating monthly reports. The manager will also handle marketing budgets, assist in campaign execution, and track performance. The position requires strong organizational skills, communication abilities, and the capacity to adapt to a fast-paced environment.
Good To Have:
- Working knowledge of CRM systems and e-commerce platforms.
Must Have:
- Oversee marketing projects using project management software.
- Serve as administrator for Digital Asset Management systems.
- Manage trade shows and corporate events.
- Bachelor's degree in Marketing or related field.
- 7+ years of experience in marketing operations.
Kavaliro is seeking a Senior Marketing Manager to support a client onsite in Orlando, FL.
Key Responsibilities:
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Oversee the end-to-end management and trafficking of marketing projects using project management software (e.g., Jira), identifying risks related to timing, budget, and deliverables.
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Serve as the primary administrator and subject matter expert for Digital Asset Management (DAM) and Product Information Management (PIM) systems.
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Build and maintain a centralized library of sales collateral to ensure content is accurate, accessible, and up to date.
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Provide operational support to e-commerce and online marketplace initiatives as needed.
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Monitor and address compliance issues related to unauthorized resellers, coordinating reporting and follow-up activities.
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Track customer metrics, competitor activity, and market trends to inform and adjust marketing strategies.
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Manage all aspects of trade shows and corporate events, including registration, logistics, communication, lead management, and post-event follow-up within the CRM system.
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Organize and execute company-hosted events and tours, ensuring high engagement and effective coordination.
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Generate and maintain monthly reports and dashboards to track progress against marketing goals and quarterly KPIs.
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Manage marketing budgets by processing and tracking invoices, and overseeing vendor relationships, contracts, and costs when outsourcing.
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Assist in the planning, execution, and performance tracking of marketing campaigns, promotions, and materials.
Qualifications:
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Bachelor’s degree in Marketing, Communications, Business, or a related field.
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Minimum of 7 years of experience in a marketing operations or project management role.
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Proficient in project management tools (e.g., Jira) and familiar with DAM/PIM systems.
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Working knowledge of CRM systems and e-commerce platforms is a plus.
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Strong skills in Microsoft Outlook, Excel, and PowerPoint.
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Excellent communication abilities—written, verbal, and interpersonal.
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Strong critical thinking and organizational skills; ability to manage multiple priorities and deadlines.
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Comfortable leading process improvements to enhance marketing efficiency.
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Ability to adapt quickly in a fast-paced and evolving business environment.
Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.
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