Senior Programmatic Account Manager

1 Month ago • 5-7 Years • Account Management • Business Development

About the job

Job Description

The Senior Programmatic Account Manager manages a portfolio of healthcare accounts, driving display and video growth within the industry. Responsibilities include managing programmatic account management on One Health accounts across various healthcare sectors, growing client relationships, identifying opportunities using programmatic media tools, and partnering with internal teams to develop strategies. The role requires expertise in DV360, the programmatic landscape, and delivering detailed account analysis to exceed performance goals. The manager will act as a thought leader, advising clients on evolving advertising trends and programmatic opportunities.
Must have:
  • 5+ years managing digital advertising campaigns
  • Expertise in DV360, programmatic media, and Google platforms
  • Experience with online measurement and ad networks
  • Account management driving advanced DV360 usage
  • Client relationship management and business objective understanding
Good to have:
  • Master's degree in business
  • 2+ years experience in healthcare or regulated industries
  • YouTube campaign planning and promotion expertise
  • Excellent knowledge of CTV and video ecosystem
Perks:
  • Bonus
  • Equity
  • Benefits

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience with managing digital advertising campaigns with experience in online measurement, operations, ad networks, DSPs, digital video, programmatic media, and Google platforms (DV360).
  • Experience in Account Management driving advanced usage of DV360 features especially durable solutions Enterprise Agreement, Operational technology and continuous build. DV360 YouTube and Connected TV third party (CTV/3P) video campaign set up.

Preferred qualifications:

  • Master’s degree in a business related field.
  • 2 years of experience in a health-related industry or regulated environment such as finance, insurance, healthcare or pharmaceuticals.
  • Knowledge in YouTube campaign planning, set up, and promoting.
  • Excellent knowledge of Connected TV (CTV) and Video ecosystem.

About the job

With a rapidly growing array of sales teams, it's important to have knowledgeable, charismatic leaders to guide our client sales teams. As a Sales manager, you'll lead and coach high-performing account teams that use consultative sales skills to understand our advertisers' needs and deliver measurable solutions that grow their businesses. You will also work with the sales leadership team to set strategic objectives and run the day-to-day operations for the business. Sales managers willingly help their teams and roll up their sleeves to partner directly with clients to provide comprehensive service. You are an excellent communicator with a proven ability to train and motivate a large team, and you take an analytical approach to sales management.

In the Programmatic Account Manager role, you will be responsible for managing an exciting portfolio of accounts, and helping to drive display and video growth within the Healthcare Industry. You will become an extension of our customers’ marketing and analytics teams as they unify their programmatic media in Display and Video 360 (DV360), ensuring our customers’ overall satisfaction and utilization of DV360, sharing practices, making recommendations and promoting, providing education, and ensuring resolution of issues through coordination with cross-functional and partner teams. You will maintain campaign performance as well as drive video and display growth across DV360 and YouTube. You will be an expert in the programmatic ecosystem and help our clients understand how our programmatic media tools can help them future proof their business, and achieve their business goals.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

The US base salary range for this full-time position is $101,000-$147,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

  • Manage Programmatic Account Management on One Health accounts. The team partners with a wide array of Healthcare industries inclusive of Pharma, Over the Counter (OTC), Health Insurance, Weight Loss, etc. 
  • Grow and maintain relationships with clients and agency teams to understand their core business objectives. Also, identify opportunities and deliver solutions that leverage our programmatic media tools to deliver against client Customer Business Objectives (CBO).
  • Partner with One Health pod teams and other specialist teams to develop joint plans and strategies that drive display and video investments.
  • Build and maintain a knowledge of DV360 and the programmatic landscape, and serve as a thought leader to clients around evolving advertising landscape and programmatic opportunities.
  • Provide detailed account analysis to ensure that our advertisers are exceeding performance goals.
View Full Job Description
$101.0K - $147.0K/yr (Outscal est.)
$124.0K/yr avg.
Worldwide

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About The Company

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

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