Sponsorship Research Analyst (Junior)

1 Month ago • All levels • Research Development

Job Summary

Job Description

Two Circles is a global sports marketing agency focused on driving commercial growth for sports properties through data. The Rights Management team specializes in sponsorship sales, creating data-driven brand partnership propositions. The Sponsorship Research Analyst supports this team by conducting primary and secondary research, identifying trends and opportunities, analyzing industries and companies, and finding synergies for sales. Key responsibilities include developing sales materials and maximizing efficiency through collaboration with sales, operations, and design departments. This role is crucial for servicing the sponsorship needs of top-tier sports teams and rights holders.
Must have:
  • Conduct primary and secondary research
  • Identify new trends and opportunities
  • Analyze industries and companies
  • Collaborate with sales, operations, and design
Good to have:
  • Develop sales materials
  • Formulate approach strategies

Job Details

Two Circles is a global sports marketing agency that uses data to drive commercial growth for over 300 of the world’s leading sports properties including the NFL, Premier League, UEFA, F1, and Wimbledon. Our Rights Management team focuses on sponsorship sales, building compelling, data-driven brand partnership propositions and taking them to market, seeking to deliver greater value and impact for partners whilst driving commercial growth for clients. These partnerships could include the likes of front of shirt sponsors, venue naming rights, and kit manufacturers.

A Sponsorship Research Analyst at Two Circles works as the Research and Insights arm of our Rights Management team to help service the sponsorship requirements of top tier sports teams and rights holders.

The role has a range of duties which include, but are not limited to, undertaking primary and secondary research into sports properties and brands, identifying new trends and sponsorship opportunities through industry and company analysis, finding synergies between prospect and property for potential sales opportunities, and formulating an approach strategy for selected brands. Central to these responsibilities will be collaboration with all departments (sales, operations, and design) to develop sales materials, and maximise efficiencies and output.

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