Paid Media Account Manager

Description

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About Us

We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

About the Role

We are seeking a strategic and results-driven professional to lead digital advertising campaigns for a key client. This client is delivering one of the most exciting, major sports events on the planet, and this role will operate as part of a team working solely on this program. This role requires expertise in paid search, social media advertising, display, and programmatic marketing. The ideal candidate will have a strong analytical mindset, excellent client communication skills, and a passion for driving performance-based results.

Key Responsibilities

Campaign Strategy & Account Management:

• Develop a high-level strategic blueprint for delivering a multi-channel marketing strategy for a major ticketing sporting event
• Review and oversee a third-party agency that will be hired specifically to execute on this vision
• Manage the relationship with key agency stakeholders, and communicate internally on the performance of this agency

Internal Media Relationship Owner:

• Serve as the primary point of contact for internal stakeholders on the success of Media campaigns
• Prepare and present reports sharing performance data with internal stakeholders
• Act as point of conduit to share internal stakeholder feedback with the agency.

Performance Analysis & Optimization:

• Track KPIs such as CPA, CTR, conversion rates and other relevant metrics
• Ensure media agency is effectively delivering against key metrics and budget
• Monitor performance of campaigns and provide recommendations to optimize media agency campaign execution

Budget & Spend Management:

• Manage and allocate media budgets effectively to maximize performance
• Ensure campaigns are delivering within the set budget while optimizing for cost efficiency

Collaboration & Innovation:

• Work closely with Ticketing, Marketing, Technology and creative teams to develop compelling ad copy, visuals, and landing pages
• Stay updated on the latest trends, tools, and platform updates in paid media and digital marketing, and ensure our campaigns reach out target audience

Qualifications & Skills

✔ Experience: 3-5+ years in Paid Media, Media Account Management, Digital Advertising or Performance Marketing

✔ Platforms: Proficiency in Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other paid media platforms

✔ Analytics & Reporting: Experience with Google Analytics, Tableau, Data Studio, or similar reporting tools.

✔ Client Communication: Strong ability to manage internal stakeholders, and paid media agency relationship

✔ Data-Driven Mindset: Analytical thinker who makes informed decisions based on campaign data.

Requirements

• Must be willing to work on client site up to 4 days per week
• Spanish language skills a plus, but not mandatory
• Must be willing to work at occasional evening or weekend activations to support the marketing team

The range below represents the low and high end of the base salary someone in this role may earn as an employee in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $70,000-$90,000

OUR COMMITMENT TO EQUALITY

We are committed to creating a diverse environment and is proud to be an equal opportunities employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We value and want to have all types of candidates apply for roles. Therefore, we would love for you to fill out the Equality & Diversity Monitoring Form as part of your application. This form does not ask for your name or information that would make you personally identifiable.