Sr. Analyst, Research & Analytics Research Insights (Disney Branded Television Kids)

1 Month ago • 2-3 Years • Data Analyst • $85,800 PA - $115,000 PA

Job Summary

Job Description

The Sr. Analyst, Research & Analytics Research Insights role at Disney Branded Television Kids involves analyzing multiplatform content and platform performance, focusing on preschoolers and kids' viewing data. Responsibilities include utilizing Nielsen data to inform business decisions across various Disney teams, including Creative, Strategy, and Marketing. The analyst will provide insights into content performance on Disney+, Disney Channel, Disney Junior, and Disney XD, contributing to understanding the evolving kids' entertainment landscape. The role requires strong analytical skills, experience with Nielsen data, Tableau, and SQL, and a deep understanding of the kids' TV media landscape. Onsite work in Burbank, CA is required for 4+ days a week.
Must have:
  • 2+ years experience in linear TV/streaming research
  • Nielsen data, Tableau, SQL experience
  • Advanced Excel & PowerPoint skills
  • Strong analytical & organizational skills
  • Knowledge of Kids TV media landscape
Good to have:
  • 3+ years experience in kids' research
  • Experience with StarTrak, NPower
  • BA/BS in Economics, Statistics, or related field
Perks:
  • Bonus
  • Long-term incentive units
  • Full range of medical, financial, and other benefits

Job Details

Job Summary:

The Disney Branded Television (DBT) Kids Analytics team sits within Disney Entertainment’s Research, Insights, and Analytics group, providing cross-platform viewing data and insights on preschoolers and kids, as it pertains to content, platforms, overall trends and competitive performance. Will work with many teams across Disney, including but not limited to Creative, Strategy, Franchise, Consumer Products, Parks, Marketing, Business Operations and Streaming - to deliver data insights that help inform and guide business decisions.

Looking for a qualified individual responsible for multiplatform content and platform performance and audience analysis through Nielsen data in support of the Disney Branded Television content on Disney+ as well as the Disney kids’ channels (Disney Channel, Disney Junior, and Disney XD). In addition to the overall Kids Landscape Performance insights.

This person would be joining Disney’s kids viewing expert team, that helps to inform key stakeholders and partners in understanding the evolving kids entertainment landscape, in order to decision make and advance content to the top of kids viewing. They will report to the Director of the Kids Analytics team, while also working across and with others on the team.

The ideal candidate will be a self-motivated starter who prides themselves on their attention to detail, accuracy, a love of numbers and data. A thirst for knowledge in asking the right questions to get stakeholders not always what they want, but what we think they need to drive the best business and content decisions.

Minimum Qualifications:

  • Minimum of 2 years of experience working within linear TV or streaming in multi-platform research.

  • Experience working with Nielsen data, Tableau and or SQL.

  • Advanced user in Excel and PowerPoint.

  • Excellent analytical and organization skills, with attention to detail and accuracy and flexibility adapting to changing priorities while juggling multiple requests at once.

  • Must live within a commutable distance of our office in Burbank, CA. This role requires someone onsite 4+days a week.

  • Knowledge and passion of Kids TV media landscape.

  • Ability to work in and learn new data systems to derive performance and insights

  • A respectful, friendly, positive attitude that fosters a collaborative team environment required.

Preferred Qualifications:

  • 3+ years prior experience in linear or multiplatform research within Kids space

  • Experience in data systems like StarTrak, NPower to pull external facing data.

Required Education:

  • Bachelor’s degree required

Preferred Education:

  • BA/BS Degree in Economics, Statistics, Econometrics, Mathematics, Data Science, Computer Science, or equivalent/related degree


The hiring range for this position in Burbank, CA is $85,800 to $115,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

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What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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