UA and Performance Marketing Manager

About Halfbrick
We’re Halfbrick, the game dev studio behind smash hits like Fruit Ninja and Jetpack Joyride! Originally from sunny Brisbane, we’re now rocking the remote work scene with team members from all corners of the globe. As one of Australia’s longest-running and most successful game developers, we pride ourselves on making games that people will look back on with nostalgia.

Why you’ll love it
Our vibrant culture and incredible teams are the secret ingredients to our success, and they help us attract and keep top talent! We’ve created an environment that’s collaborative, fun, and brimming with creativity. With a focus on training and professional growth, we ensure our superstar teams stay hungry, humble, and smart. Some other things to get excited about:

• Work on iconic games that people genuinely love.
• Be part of a fun, supportive, and down-to-earth team.
• 100% company transparency.
• Mental health support program.
• Enjoy flexible working options.
• Annual global meetups and game jams.
• Fully remote working - we hire globally, and all our opportunities are available worldwide.
• Annual Bonuses.
• Extra leave, including Charity and Meditation leave.

About the opportunity

As our UA / Performance Marketing Manager, you’ll be responsible for acquiring high-value players across our mobile titles, working closely with the marketing, product, creative, and analytics teams. You’ll lead the strategy, execution, and optimisation of campaigns to ensure we're bringing the right players into our ecosystem – and keeping them.

As a fully remote organization, we welcome applicants from anywhere, allowing you to contribute your expertise without the need for relocation.

If you’re ready to make a splash in the world of game entertainment and work with an incredible team, we’d love to hear from you!

Responsibilities

• Plan, launch, and manage user acquisition campaigns across major channels (Meta, Google Ads, TikTok, Unity Ads, IronSource, etc.)
• Analyse and optimise campaign performance based on key KPIs such as CPI, ROAS, LTV, and retention.
• Collaborate with the creative team to guide ad concepts and iterate on high-performing assets.
• Work closely with product and data teams to align acquisition efforts with in-game performance and monetisation goals.
• Own budgets, pacing, and performance reporting for active campaigns.
• A/B test creative, copy, targeting, and placements to continuously improve results.
• Monitor industry trends, competitor strategies, and platform changes to stay ahead.
• Identify new opportunities and channels to scale our player base sustainably.

Skills/Qualifications

• You live and breathe games, and you’re passionate about Halfbrick’s games.

• Confident running and optimising paid campaigns across key channels.
• Strong understanding of growth metrics and performance KPIs.
• Familiar with attribution and analytics tools (e.g. Appsflyer, Firebase, etc.)
• Analytical, detail-oriented, and comfortable working cross-functionally.
• Up-to-date with UA trends, privacy changes, and best practices.

Pluses

• Experience with global campaigns and scaling live titles.
• Knowledge of creative testing and playable ads.
• Comfortable briefing and giving feedback on ad creatives.
• Interest in mobile games and pop culture.
• Experience supporting soft launches or new game releases.

About you

Maybe you still dream about slicing fruit in the air… or you just have a passion for games, especially ours, and want to help create something extraordinary. You're curious, creative, and ready to help us take this game to the next level and help share the magic of Halfbrick with the world.

At Halfbrick, we value generalists who love to learn and grow. If you’re adaptable, collaborative, and ready to make something truly great—apply now!

Applications close 2 May 2025.