Ad Intel Analyst
Job Summary
Job Description
As an Ad Intel Classification Analyst at Nielsen, you'll identify, monitor, and classify advertising across various media (digital display, social media, etc.) using specialized software. Responsibilities include reviewing images, videos, and text logs to enter key ad details into a database for clients to improve campaigns and monitor competitors. You'll follow established rules to identify advertised products/services, flag new brands, and research database discrepancies. Accuracy and speed in identifying ad characteristics (brand, product, type, title) are crucial. Teamwork and meeting deadlines are essential, along with continuous improvement based on feedback. Alignment with Nielsen's core values is a must.
Must have:
- Identify relevant advertising from various media
- Enter ad details into database accurately
- Follow established business/coding rules
- Identify new brand records
- Research and resolve database discrepancies
- Meet deadlines and targets
- Work effectively in a team
1 skill required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
ABOUT THIS JOB:
- As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media types (Digital Display, Social Media, Door Drop/Direct Mail, Outdoor Creative and Cinema) using bespoke monitoring software.
RESPONSIBILITIES:
- Using Nielsen applications, identify relevant advertising from a variety of media by reviewing images, videos, and text based logs.
- Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity
- Follow established business/coding rules to identify products or services being advertised.
- Identify valid new brand records to flag for additional research.
- Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
- Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Title Information.
- Work as part of a team to ensure all departmental deadlines are met
- Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements
- Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement
- Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal
- Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
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